Introduction. In the modern world we can note an increasing interest in problems and thinkers who have not been included in the classical history of philosophy for a long time. In the Russian tradition, Polish philosophical thought was considered within the narrow framework of the ideas of N. Copernicus, the revolutionary democrats, representatives of the Lviv-Warsaw schools. As a result, the impression was formed that in the 20th century Polish thought did not generate anything significant and interesting. In this work, the author made an attempt to rethink the attitude of Russian people to Polish thinkers of the 20^th century to highlight the figures of those who can be perceived as spiritually close to the Russian understanding of philosophical issues. Philosophical novels and novellas have always existed in Russian culture. Russian thinkers sought to act as an artist of the word, which is not limited by academic frameworks.

Methodology and sources. As in any historical and philosophical work, the historicalcomparative approach was used in this article. To implement the tasks set, the analysis of the works of Polish thinkers of the twentieth century L. Kolakovsky, J. Bohensky and S. Lem, who were the sources of this work, was carried out.

Results and discussion. In Russian culture, philosophy (love of wisdom) has never been limited only to the framework of academic traditions. It is impossible to put thought in the “Procrustean bed” of clear rules and schemes, especially philosophical thought, therefore the author includes in the circle of study Polish thinkers who in their work sought to work outside the boundaries and established frameworks. L. Kolakovsky, J. Bohensky and S. Lem represent an unusual vision of familiar concepts. They demonstrate in their works that the "buffoonish" view can be present in the philosophical tradition, that an aphorism is the quintessence of thought. In the works of L. Kolakovsky, J. Bohensky and S. Lem, one can see a world of paradoxical worldview, a world of laughter at “unshakable” principles, a world that makes one wonder. And it is with surprise, according to Aristotle, that philosophy begins.

Conclusion. Grotesque, oxymoron, paradox in the works of L. Kolakovsky, J. Bohensky, S. Lem represent a form of philosophical understanding of modernity. The Polish thought of the twentieth century shows that philosophy can and should have many variants of its implementation.

Introduction. In the light of Marxist social ontology, the theoretical inconsistency of Marxist atheism is revealed.

Methodology and sources. The contradictions between these two aspects of Marxism are examined in the context of the works of K. Marx, F. Engels, V.I. Lenin, R. Luxemburg, and a number of contemporary materialist philosophers. Marxist philosophy is analyzed in a postpositivist key as a set of research programs within which atheism should be seen as an optional, hypothetical element of their “protective belt”.

Results and discussion. Marxist social ontology, which has a communist character, and Marxist atheism, which is based on the bourgeois Feuerbachian worldview, cannot coexist in the “solid core” of Marxist research programs. Materialist dialectics exposes the bourgeois-enlightenment idea of the omnipotence of human reason, on which Marx's conviction that “conscious planned control” of social production will abolish religion is based. Scientific atheism is just as impossible as scientific theism, because ideas about God do not lend themselves to an unambiguous scientific definition due to their apophatic aspect (which, among other things, does not allow for attributing authentic Christian theology to idealist philosophy). Socio-historical practice does not confirm the superiority of the atheistic worldview over the religious one. The rejection of permanent resistance to religion follows from the Marxist requirement of a concrete-historical approach to superstructural social phenomena. The general philosophical and anthropological basis of scientific analysis of different worldviews makes it possible to constructively engage in interfaith dialogue as well as dialogue between atheists and believers.

Conclusion. In a world of transformed social forms, the concept of fact is radically problematized. And this calls into question the atheistic critique of religion along the lines of “illusion or reality”. As long as the question of authentic human reality is not resolved in practical terms, an objective critique of the various concrete-historical manifestations of religion and atheism is possible on the scale of research programs only through the parameter “humane or inhumane”, that is, through an analysis of the impact of this or that worldview on the development of living human individuals and the essential human forces.

Introduction. The purpose of the article is to consider the phenomenon of the Home in the philosophical and anthropological aspect, to show the prospects of studying the topology of human existence in the form of the immediate environment and everyday practices, set through ethos as an immanent norm of human existence. To do this, an attempt is made to define the boundaries of the Home as a space of human self-sufficiency, and ethos as a condition for the possibility of understanding communication and connection between the individual and their external environment, which allows us to return to the conceptual consideration of the ultimate foundations of human existence.

Methodology and sources. An attempt is made on the basis of a critical analysis of nonclassical and post-classical philosophy (phenomenology, existentialism, structuralism) to consider the process of deconstruction of the foundations of human existence. Based on such concepts as the “Lebenswelt” by E. Husserl, “Dasein” by M. Heidegger, studies of the space of human existence by M. Merleau-Ponty and U. Eko, and definitions of the ethos by P. Bourdieu, the main boundaries of the phenomenon of the Home are determined, which is introduced into the discourse of philosophical anthropology.

Results and discussion. The phenomenon of the Home, considered in the anthropological aspect, allows us to interpret the goal of the civilization development process as the “domestication” of being, the construction of an “inhabited world”, in which an individual gets the opportunity to realize their existence in an event with “his others”. The life world is formed as a constant movement of the inhabitants of the home, their active, understanding communication within the boundaries of a common space and a common way of life, its forms and rules, that is, a common ethos.

Conclusion. As a condition of the human way of being and its ultimate basis, can be considered Home as a community of I and “its others”, having its own topology, the relationship between which is set by a unique ethos.

Introduction. At present, the artificial intelligence (AI) technologies develop rapidly, and spread widely in diverse spheres of human activity. One of the spheres where AI is actively involved, is art in all the variety of its manifestations. The AI usage in art spawns not only new creative and technological opportunities, but also new social and cultural challenges, that require timely reflection from the point of view of social philosophy. The article aims to identify the foundations of the aforementioned reflection for the studies of AI in musical art.

Methodology and sources. The article uses general scientific methods of analysis and synthesis, methodology of interdisciplinary approach, and philosophical methodology in the domain of research of social practices, that define the usage of AI in musical art. Foreign (A.-M. Gioti, N. Hageback, D. Hedblom et al.) and domestic (M.C. Burtsev, R.I. Mamina,

E.V. Piraynen, A.V. Popova et al.) scientific research literature, and electronic resources dedicated to the AI and to the AI in musical art in particular, are used as sources.

Results and discussion. The author has considered the theoretical foundations of studies of AI at the present stage of its development. Philosophical foundations of research of AI in art were analyzed. The peculiarities of using the AI in musical art were discussed. Strategies for studying the specificity of using the AI in musical art were matched to the foundations of research of the AI in the domain of social philosophy.

Conclusion. When studying the usage of the AI in arts, the research strategies can be rooted in several key foundations in the domain of social philosophy. The relative importance of the aforementioned foundations can vary depending on details of specific theme. In case of musical art, at least three of these foundations can be identified. More specifically, they are defined by choosing a point of view on the social subjectness of AI, on the capability of AI to create objects of culture, on the importance of social and cultural context for the evaluation of perspectives and limits of AI usage scenarios. Criteria for the decision between the aforementioned strategies include answers to the following questions. Firstly, the question about the nature of motivation that guides subjects of creative activity. Secondly, the question about the paradigm in the domain of social philosophy that constitutes the basis of the research. Finally, the question about the worldview and values of social groups that are in the focus of research attention.

Introduction. The article deals with the conceptual ideas of V.P. Tugarinov about the unity of knowledge and values, which reflect the integrity of knowledge – evaluation – practice. Within the framework of these theoretical guidelines, the results of an empirical study of the human capital of students are presented.

Methodology and sources. The methodological foundations of the study are formed as a synthesis of ideas around the essential characteristics of values expressed by V.P. Tugarinov, provisions of the theory of human capital by G. Becker and methodological guidelines for the strategies of the sociological study of values by V.A. Yadov.

Results and discussion. The first result is that students recognize a significant connection between the knowledge, skills and abilities acquired at the university with their system of values, which confirms the hypothesis about the relationship between human capital and personality values. The second result is that students-programmers mainly fix the role and importance of knowledge gained in the study of subjects of the socio-humanitarian cycle, which, in their opinion, play the role of a leading principle in the formation of a system of values. Conclusion. The conducted research shows the relevance of the modern reading of the conceptual ideas of V.P. Tugarinov regarding the connections of knowledge with values and further with productive activity. In the study, such connections are identified and characterized in a number of areas and content elements, it becomes obvious that any cognitive activity stimulates and develops the value system of students.

Introduction. Orientation to an active (prosperous old age) is one of the global trends in the development of society, and, accordingly, an urgent topic for research. The general, positive message, however, is accompanied by challenges that arise in the process of older people's perception of “active longevity” as a way of life and as a direction of social policy. The author also examines “active longevity”" on the example of the Moscow Longevity program from two sides: positive and negative.

Methodology and sources. It was conducted 32 interviews with older Muscovites (55 and over) who have ever participated in “The Moscow Longevity” program. A secondary analysis of the available publications on the research topic based on qualitative methods was also carried out.

Results and discussion. It was found that the concept of “active aging” and “active longevity” was not the same. In the case of longevity, this is a positive process, in the case of aging negative. The blur of the age framework, forces a person, or continue to be active, or reject new requirements and then recognize himself as old. At the same time, informants do not consider themselves old and do not want them to be addressed as “elderly”, “old”. The Moscow Longevity program is perceived ambiguously, on the one hand, it provides a whole range of opportunities for active life, on the other, it also covers the initially active people of older age.

Conclusion. Active longevity is associated with challenges: the blurring of the limits of the permissibility of old age, ageism in communication, race/rejection of maintaining appearance and an active lifestyle. It is necessary to cope with them at the level of the individual, society, and the country. Being active at an older age means seeing the horizon of the future and living in an individually comfortable rhythm. The imposition of the preservation of youth and the performance of a template activity must be transformed into freedom of choice. Not everyone wants an active life, in the sense in which it is proposed by the policy of active longevity. And for those who want to be active, it is necessary to expand the possibilities of implementing the “Moscow Longevity” program.

Introduction. The article examines current ideas about professional gender segregation in Russian and foreign scientific discourses. Comparative analysis of various approaches to understanding gender issues allows us to identify new potentials for their study, as well as to pay attention to the development of the optics of Russian science in considering gender differences. Gender issues in the field of information technology require the closest attention and study, since this area is at the forefront of scientific, technological and social development.

Methodology and sources. The theoretical and methodological basis for interpreting the results of the study was the main provisions of sociological and economic theories: the theory of social representations (S. Moscovici), the concept of habitus (P. Bourdieu), role theory (R. Linton), and rational choice theory. To work with empirical data, we used the methods of comparative text analysis, analysis of documents and research reports (The Gender Inequality Index, The Global Gender Gap Index, Global Gender Gap Report, “Women and Men of Russia-2022”), and discourse analysis.

Results and discussion. In foreign studies, with the long-established vision and acceptance of gender problems, there is an understanding that past steps to achieve gender parity in the labor market lead to a new configuration of gender differences, which requires new efforts to eliminate them. In Russian scientific literature, the main emphasis is on monitoring the current situation of women in the professional environment, analyzing statistics and searching for hidden mechanisms of professional gender segregation.

Conclusion. The results of the analysis show that in the presence of demonstrative statistics and large-scale empirical research, there is no theoretical consensus in the scientific discourse about the professional gender situation. There is a clear dissonance between the statement of problems by theorists and the lack of a request to find their solution on the part of practice, where gender “neutrality” or “indifference” reigns in some professional contexts. Conclusions are drawn about the nature of the Russian scientific gender discourse, which needs to develop a thesaurus of nonbinarity and develop an effective way of reasoning about gender issues.

Introduction. The article examines the application of the concept of social construction to the formation of the image of a “hero” among students and its sociodynamics during a special military operation. Conscripts and Cossack youth were taken for comparative analysis. The importance of the influence of images of “heroes” that meet certain requirements in the conditions of “hybrid war” is noted.

Methodology and sources. The main approaches to social construction from the position of forming the image of a “hero” are presented (A. Schutz, P. Berger, T. Lukman, G. Bloomer, K. Popper, M. Spector, J. Kitseuse, W. Lippman). The factors influencing the formation of the image of the “hero” and the procedures of social construction are described. The interrelation of the constructed image of the "hero" and the result of its functioning in the social environment is shown. The influence of mass media and social networks on the formation of the image of a “hero” is substantiated, the concept of a social construct is described: representations of youth – value choice – result. The research data of the authors of the article on the value orientations of young people are presented.

Results and discussion. The results of sociological diagnostics of the image of the “hero” in the dynamics of 2022–2023 are presented. This diagnosis was carried out among students in St. Petersburg and Moscow, as well as among a group of young people to whom targeted social technologies were applied (specifically, conscripts and Cossack youth).

Conclusion. In the second year of the special military operation, there was a transformation of the image of a ‘hero’ for all groups of young people. The students were influenced by the social construction of “soft power”. For example, changing the broadcast content on the Internet, introducing special lessons of courage and “Talking about important things”. However, the standard of the “warrior hero” remains at the level of the Great Patriotic War, which indicates insufficient historical immersion of the transmitted information, and, at the same time, insufficient actualization of modern warrior heroes. The results are somewhat different for young people focused on the military sphere (on the example of Cossack youth). By purposeful social construction (political information, direct communication with the participants of a special military operation, studying the history of Russia, etc.), the image of the “hero” turns out to be stronger and more reliable.

Introduction. The main objective of article is analysis the personal anti-war utterances on protest posters to determine their pragmatic functions in the discourse of public opinion. The theoretical and practical significance of article is identification, description and classification types of personal speech tactics of anti-war protest discourse based on material of verbalized statements at solitary pickets in the spring of 2022 in Russia.

Methodology and sources. A content analysis, pragmatic and semantic analysis of 455 utterances are carried out, utterances are obtained by continuous sampling method in the Telegram channel “OVD-Info” in the period from 02.24.2022 to 05.31.2022 and from the opened media sources indicated in the open database “Illustrative Material”.

Results and discussion. Anti-war discourse as thematic variety of political discourse is formed in the process of public expression of criticism or disagreement in relation to military actions as way of resolving a geopolitical conflict and /or in relation to a specific military event, as well as in relation to political decisions leading to military actions. Anti-war discourse contains a specific semiotic code, which includes concepts “peace” and “war” as an obligatory component. And anti-war discourse is realized in a certain social and historical extralinguistic context. We checked up the important role of speech tactics which significantly transform the text of anti-war utterance, such as graphic euphemization, semiotic euphemization, abbreviation, neutralization. They implement a complex spectrum of speaker` s intentions, masking and revealing it the same time.

Conclusion. We have found not only differences in “direct” and “hidden” messages, but their similarities, consisting in the fact that for a part of the audience in the spring of 2022 in Russia the difference was leveled by the conditions of social communication: any statement in the public space was assessed as ‘anti-war” regardless of its form and content.

Introduction. The article considers the analysis of metaphorical models describing the Moon and the Sun, two key mythologems in the works of F.H. Thompson, a religious English poet of XIX-XX centuries. The research relevance is connected with the growing interest in the representation of the individual author's worldview in a poetic text and with the fact that the work of F.H. Thompson in Russian philology remains poorly studied.

Methodology and sources. The research is based on the conceptual metaphor theory by

1. Lakoff and Johnson. The empirical basis of the study was the poems by F.H. Thompson “A Corymbus for Autumn”, “Orient Ode”, “Ode to the Setting Sun”, “The Mistress of Vision”, “An Anthem of Earth”, “Sister Songs”, “From the Night of Forebeing”, “The Hound of Heaven”, “The Song of Hours”, “The Sere of the Leaf”, “The Dead Astronomer”, “Ad Amicam”, “Ad Castitatem”, “Love Declared”, “Of Nature: Laud and Plaint”, “Nocturn”, “Assumpta Maria”, “To a Poet Breaking Silence”, “Arab Love-Song”, “Victorian Ode”.

Results and discussion. The analysis revealed that in F.H. Thompson's poetry the images of the Moon and the Sun are contrasted as “passive – active”, “weak – strong”, “chastity – passion”, “cold – heat”, “water – fire”, to a lesser extent “death – life”, “female – male” and “pagan – Christian”. The Sun is a source of life, beauty and poetic inspiration, and, in addition, the movement of the Sun across the sky during the day helps people to understand the story of Christ’s death and resurrection and its sense. The Moon, despite its coldness and passivity, also plays a necessary role in the universe (for example, controlling natural cycles and acting as an intermediary between the Sun and mankind).

Conclusion. The images of the Moon and the Sun fit seamlessly into the general system of images of Thompson's poetry, in which the author seeks to create an image of a spiritualized Universe filled with the presence of God. The Sun is the central image of Thompson's poetry, an active character, often likened to Christ; the Moon is more passive and more strongly associated with paganism and death (which, however, does not make its image negative).

Introduction. The relevance of the study is explained by the necessity to preserve Frenchspeaking culture and language on the territory of Canada in the conditions of globalization, the spread of American mass culture and the significant impact of English as a global language. The purpose of the work is to describe and analyze the sociolinguistic particularities of the existence of the French language in the English-speaking competitive environment in Canada.

Methodology and sources. During the study, the following sociolinguistic methods were used: descriptive method, comparison method, continuous sampling method, sociolinguistic analysis method, quantitative data processing method, questionnaire survey. The research is based on the material of Сanadian media, legislative acts regulating the state's language policy, data obtained through surveys of Canadian citizens, and 5,234 inscriptions in five Canadian cities which were selected to examine the country's linguistic landscape.

Results and discussion. Under Canadian laws, French and English have equal status in parliamentary readings, in public services and in everyday life, as well as in education, radio and television. However, English is the dominant language and has great prestige throughout Canada. All of the evidence collected shows the decisive superiority of English as the primary means of communication in media, advertising and politics. Existing legislation to protect and promote the use of both official languages is not fully enforced, as evidenced by numerous complaints from Canadians to the Commissioner of Official Languages.

Conclusion. In Canada, a multi-component exoglossic linguistic situation has developed with two official languages – English and French, which is characterized by the existence of natural bilingualism. Linguistic minorities, such as Anglophones in Quebec and Francophones outside Quebec, may experience linguistic discrimination, creating tensions between residents of the same country. French is significantly influenced by the majority English and immigrant languages that dominate the linguistic landscape of Canadian cities.

Introduction. In the spring of 2020, the pandemic of coronavirus was announced in the world – the disease caused by the new type of coronavirus SARS-COV-2. In connection with the progressive psychoemotional stress in society in the literature and the media, attempts are made in a simple and affordable form to explain the causes of this disease and prevention methods. Despite the fact that the children's contingent was the least susceptible to the disease, this topic was widely covered in children's books, posters and brochures. The purpose of this article, therefore, is to analyze and study various methods of verbalizing the renewal of knowledge about coronavirus infection through lexical units. The article describes the results of the analysis of the concept of “coronavirus”, reflecting the “childish” vision of the disease.

Methodology and sources. To create an idea of the concept of “Coronavirus”, it is required to conduct a framework analysis and build concepts of concepts that dominate generally in the discourse. For this, it is necessary to conduct a case analysis of children's texts, conceptual analysis and method of modeling using the theory of cognitive metaphor. Also, the compilation of frames will need to conduct definition, etymological, component and contextual analyzes.

Results and discussion. Within the framework of this article, the role of metaphor as the main mechanism for representing information about the disease and its prevention is presented. As a result of the study, strategies for the verbalization of knowledge about coronavirus infection were revealed, contributing to training and socialization

Conclusion. The significance of the presented work is determined by the possibility of using the results of the study in theoretical and practical courses in cognitive linguistics, discourse theory, text linguistics and metaphorology. In addition, the results of the study can be used in theoretical and practical medical activity to optimize the connection in the field of pediatrics.

Introduction. The dynamic development and diversification of the modern public sphere, especially in the conditions of total digitalization and mediatization, requires modern scientific reflection.The article proposes the principles of classification of the system of terms of advertising and public relations. The purpose of the article is to demonstrate the operationality of using a nested method of lexicographic fixation of advertising and public relations terms based on the classical model of G. Lasswell's communication of concepts.

Methodology and sources. The problems of lexicography of terms of the communication sphere (journalism, applied communications, media communications) have their own scientific reflection. The article proposes a model of a modern dictionary of advertising and public relations, where the components of the G. Lasswell model form the basis of the nest principle.

Results and discussion. The article suggests the main nests (conceptual and terminological fields) of the dictionary of advertising and public relations: basic; communication subjects; communication objects; communication tools (traditional and new); communication technologies; communication results; communication product. The analysis of the composition of dictionary nests made it possible to identify dichotomies as classifying features of dictionary terms: according to the original scientific discipline; according to the use in the thematic field; according to etymology; according to the writing of borrowings; according to the structure; according to the productivity of the word-formation model.

Conclusion. Description and classification of the terminology of advertising and public relations revealed a number of problems of describing the terms of new social practices and scientific disciplines: the boundaries of the subject of research; the principles of selection of sources, the specifics of lexicographic processing (from the dictionary to the glossary and dictionary). The work on the dictionary may in the future provide material for discussing a number of linguistic tasks proper.