The article is devoted to social and philosophical analysis of civil subjectivity phenomenon. It focuses on forming and revising theoretical basis that encourages further operationalization of the concept of "civil subjectivity". The refined model of civil subjectivity, on which basis the conceptual field of research is systematized, is presented. The results of applying the proposed theoretical model are demonstrated. This model was employed in the course of empirical research (interview) conducted in August-October 2017 in Yekaterinburg. Based on the qualitative data received, major challenges of civil subjectivity of the respondents are described, and the main vectors of transformation in the field of work with youth are determined. The results show practical use of the concepts proposed.

The article is devoted to the problems associated with the progress in science and technology and the formation of information technology paradigm, the core element of which are information and communication technologies. Studying information technology paradigm, revealing its architectonics and describing the composition, the authors consider its essential features, such as the comprehensiveness of the impact of new technologies, flexibility, network logic of organizations of any system types and any relations. Particular attention is paid to the information which status changed in connection with technological convergence, creating information and communication system. It is equally important to demonstrate that information technology paradigm, gaining impressive strength and establishing itself in society, sets in motion the constant of being and influences all spheres of human life.

The article examines different approaches to network society analysis, its formation, features and trends. The basis of network society is formed by the Internet and social and media networks infrastructure that transform social reality and methods of social communication at individual, group and global levels. The formation of a new social order necessarily requires the formation of a new social culture, a digital culture, as a crucially important and regulatory component of the network society. Digital etiquette is an essential part of digital culture. It defines values and norms of network communication for participants at all levels of interaction. This article analyzes specific features and functions of digital etiquette as a new form of behavior in virtual environment, and as one of the methods of gaining individual freedom of expression, respecting the interests of the Other. The study reveals the role and importance of etiquette in the formation and development of the network society as a historical regulatory and ethical frame of social relations.

The article considers the relationship between social capital and economic behavior patterns of university graduates. The concept of social capital is defined. Sociological approach provides an opportunity to evaluate the essential role of social capital in the system of multilateral social relations. The article presents the results of an empirical study of economic behavior of university graduates that form social capital, regulating economic behavior in regard to income accumulation, consumption and generation. It is revealed that successful adaptation of graduates in the labor market, which is an important part of their social development and active economic behavior, depends on many factors. Their influence provides a particular result in the course of professional self-realization, particularly on social capital. Social capital is considered at the micro level: relationships within a family, among relatives, friends and acquaintances. The study shows a significant impact of university graduates social capital on forming active economic behavior.

Sociological analysis of transformation trends of educational paths of high school seniors and students is presented. Satisfaction with higher education among young people in Russia and in comparison with foreign studies is examined. The article also presents the results of a longitudinal study of high school seniors and students of several Russian higher educational establishments. Defining characteristics and dominant career orientation have been studied. Russian students are generally satisfied with their choice and intend to continue their studies, although they would like to improve career guidance efficiency. Students are aware of perspectives and advantages and choose to obtain education. Most of them have no regrets concerning their choice, believe that their specialty is in demand and plan to work within their specialty.

The current article studies capitalization of body in the context of the sociological theory of Pierre Bourdieu and his followers. The results of the qualitative visual analysis of Russian music pop videos from the perspective of various patterns of using body as a physical, erotic and symbolic capital are demonstrated. Based on the data obtained, three main patterns of capitalization of corporeality are identified: body transformation that marks one's position in the social hierarchy, regulation of body images symbolic value, and legitimization of gender strategies used for erotic capital accumulation and conversion.

Strategies of identificational behavior may vary. Within trainee divisions of cadet corps these strategies acquire many specific features. This includes strategies of achieving the desired self-identity that can be formed as modified practices of achieving this identity. Therefore, it is important to investigate those social elements and factors that influence the formation of strategies of identificational behavior. Analysis of scientific sources shows that in the strategies of identification behavior elements that make up these strategies can be discussed, which form the stages at which self-identity is reshaped to achieve we-identity. Strategies can be unvoluntary behavioral practices or deliberate actions that allow one to identify oneself with significant social groups. Another aspect of characterizing such strategies lies in transitions from external to internal entities and vice versa, which mark personalization of trainee final identification goals that are essential for studying in cadet corps and for service after graduation. The results of the study of strategies of identification behavior are verified by data obtained from other researchers. Examples of various strategies of identification behavior described in scientific literature are shown.

This article presents some aspects of the concept of "human capital". The authors outline approaches to defining this economic category and consider the possibility of including the concept of "human capital" in the conceptual economic category of synergetic effect of collaboration. The effective use of human capital provides an increase in productivity, and, therefore, contributes to economic growth of the organization, improves its efficiency and provides additional income. The features of the assessment of this economic category are also addressed.

The article briefly characterizes cities that are included in the Yekaterinburg agglomeration, such as Aramil, Sysert, Zarechny and Beloyarsky. Their targets and development trends are also addressed, considering future and present state programs. The demographic situation for the selected satellite towns of Yekaterinburg (population dynamics and working population dynamics), as well as real estate market in the segment of apartment buildings (height of buildings and walling material), are analyzed. In addition to it, the analysis of urban planning prospects (commissioned high-rise apartment buildings) is provided. As a result, conclusions are drawn about the current situation in the real estate market of the southeastern part of the Yekaterinburg agglomeration specifying the reasons.

The article demonstrates the need for using the balanced scorecard (BSC) in enterprise and organizational performance for the purpose of early diagnostics of crisis events. Methodological aspects of producing system key performance indicators (KPI) and steps of designing a BSC are revealed. There is a particular focus on the benefits of balanced scorecard implementation as a management accounting system that ensures the connection between strategic and operational management. As part of crisis management, the short-term methods of managing operational factors are of particular importance, allowing organizations to meet their obligations by the due date and avoid the risk of insolvency (bankruptcy). Strategic management methods are aimed at ensuring the financial sustainability of business entities in the long term and the growth of their own sources of financing of activities, provide a common vision for the development of the organization. Balanced Scorecard allows linking these groups of methods with their results.

The article is devoted to the problem of training of personnel to implement the state strategy of building information society in Russia. The article considers the concept of Balanced Scorecard (BSC) as an effective instrument in the system of training and retraining of personnel at digital enterprise. It addresses the questions of forming the fourth perspective of Balanced Scorecard (BSC) "Learning and growth". The stages of formation of "Learning and growth" perspective are considered. The strategic human resource objectives are defined, the analysis of the main human resource indicators is provided. The process of defining the target values of human resource indicators and the process of developing strategic personnel actions are considered. The use of BSC in the system of training and retraining of personnel and improving the efficiency of digital enterprise is considered.