Introduction. The article studies the humanitarian technologies of hybrid wars (wars of the new generation). Physical violence in the conditions of their activation is replaced by nonphysical violence using coercion, inducement and manipulation. Therefore, understanding not only the phenomenon of hybrid wars itself, but also the humanitarian technologies actively used in them, is of particular relevance. The purpose of the study is to reveal humanitarian technologies as the leading force of the new generation of wars.

Methodology and sources. Systematization, categorization, interpretation of concepts and system analysis were used as the main methods in the study. The work is based on the research of I.Y. Alekseeva, V.G. Kokoulin, B.V. Markov and some other authors whose works devoted to the humanitarian technologies of the new generation of war.

Results and discussion. Hybrid warfare technologies are of a mixed nature, however, in recent years, the attraction of actors of global confrontation to the humanitarian technologies of modern warfare has become obvious. At the first stage of the research, the phenomenon of hybrid warfare was considered, its definition was given, its essence and potential were revealed. Hybrid warfare is an implemented strategy of controlled chaos. At the second stage, there were considered various hybrid warfare technologies, the most promising of which are humanitarian technologies. The definition of such technologies was given, their subjects and objects were disclosed, as well as their purpose. The third stage of the study is devoted to the consideration of specific examples of humanitarian technologies, including the creation of deepfakes, the spread of disinformation and a number of others.

Conclusion. In the last few years, the humanitarian technologies of a new generation of war have found their niche in the face of confrontation between historical opponents, while the political goals of such confrontation have remained the same. However, the object of influence has changed, it has become a person.

Introduction. The purpose of this article is to analyze the features of identity formation and identification processes in postmodern society and in digital society. The article explores various approaches to the concept of «identity» within the framework of socio-humanitarian theories. The interrelation of real and virtual identity, the emergence of new forms and models of identity are considered. Two approaches to the analysis of identity in a digital society are analyzed and compared: digital optimism and digital pessimism.

Methodology and sources. The article uses a comparative analysis of various theoretical approaches to identity formation. An interdisciplinary approach is used to understand the features of identity in the era of digitalization. As the main sources f or the study of the phenomenon of identity there were used works of classics of sociology and psychology E. Erickson, J.G. Meade, E. Durkheim, as well as studies of representatives of modern philosophical and sociological theories Z. Bauman, A. Giddens, S. Turkle, A.A. Lisenkova, T.G. Leshkevich.

Results and discussion. It is shown that in postmodern society, identity is characterized by the processes of individualization, fragmentation and the absence of a single cultural center. In a digital society, along with the processes of individualization, there are processes of standardization and unification of person. It is concluded that in a digital society, identity has positive and negative sides. On the one hand, there is a positive vector for the use of online communications, network interaction of people, which destroys spatial and temporal boundaries, as well as social barriers. On the other hand, new types of virtual identity are being formed, challenging a person's own identity.

Conclusion. It is concluded that the digital society changes human identity, identification practices and strategies. The consequence of these processes is the formation of a person fused with digital technologies, which leads to the transformation of the social order, social norms and society as a whole.

Introduction. In the age of the digital economy and hyper-competition, self-presentation communication as a type of self-promotion, as the ability to present oneself to a communication partner, employer, business partner or target audience, is considered by experts as a key skill of the 21st century. It is also considered as one of the significant factors of competition both in the modern highly competitive labor market and in the consumer market, both global and local. The article discusses the theoretical foundations of self-presentational communication in its historical retrospective, traditions, innovations and development trends in the conditions of new realities.

Methodology and sources. The methodology of philosophical, sociological and interdisciplinary approaches is used. The article uses the following sources: specialized literature from domestic and foreign authors, scientific research, publications and websites that allow one to explore the specifics of digital self-presentation, its new formats and current practices.

Results and discussion. Digital society is a society whose distinctive feature is the electronic-digital method of receiving, storing and distributing information, as well as the electronic-digital mediation of social relations and communicative interaction. One of the ways of such interaction is digital self-presentation, which combines the traditions of this content and innovations caused by the development of new technologies.

Conclusion. Self-presentational communication, like the entire communicative component of modern society, including the «human-AI» interface, is carried out in three spatial dimensions: real/offline/Physics, virtual/online/Digital, as well as in their interaction offline online/Phygital. In each dimension, self-presentational communication has its own specifics and could can be considered both as a separate phenomenon and in the process of continuity and development.

Introduction. The subject of this article is communicative resources, which are selected by partners from a huge variety of linguistic means, functional styles, rhetorical techniques, and subject activities, and through which a common semantic space between individuals is generated.

Methodology and sources. As a methodological platform we propose the principles of praxis-oriented social semiotics. Being one of the relatively late trends of semiotic research, social semiotics focuses attention not so much on signs or sign systems as on social signifying practices as regular, repetitive, recognisable types of actions: the actions of communication participants are endowed with the properties of sign systems through which relations between individuals are discovered, made visible and meaningful. The mechanisms of meaning production, from the point of view of the participants of the event, are analysed using the concept of ‘discursive practices’, understood as speech actions in order to solve a variety of practical interpersonal tasks.

Results and discussion. As an individual learns a variety of interpersonal discursive practices, different relational systems become available to him/her. Specific discursive practices allow individuals to present different versions of their self, justify their actions, maintain dominance and/or subordination relations, thus demonstrating mastery of the communicative situation. Following the principles of praxis-oriented social semiotics, it can be argued that interpersonal relationships involve what can be called a discourse of trust, personal involvement in relationships, intimacy/closeness.

Conclusion. The described symbolic regulators allow not only to semiotically comprehend the social positions of interacting parties, but also to offer self-control procedures and an arsenal of communicative actions to the participants of interpersonal communication as means of behaviour management in situations of interpersonal communication.

Introduction. The article considers the integrating social role of the tradition of protest songs in the period 1950–1970 on the example of the United States of America. This period was characterized by a series of military conflicts against the background of geopolitical confrontation between the USSR and the USA, which was reflected in creative and sociocultural movements for peace and contributed to social and political changes in the USA. Protest music not only contributed to a positive influence on political decision-making, but also became a powerful means of expressing public opinion and feelings.

Methodology and sources. The methodology and theory is based on comparative historical analysis of socio-cultural, political and historical events and facts related to the period covered. The material for the study was also made up of biographies, descriptions of events by eyewitnesses and documents of secondary analysis, telling about the social and musical impact of the phenomenon of protest songs of folk music and rock'n'roll counterculture on American society, as a reaction to the political decisions of the U.S. government to create hotbeds of military conflicts in the world.

Results and discussion. The period from the late 1940s to the 1950s in the United States was marked by an acute confrontation between communism and capitalism, which was reflected in the culture and music of the time. The emergence and proliferation of protest songs, as well as other forms in the arts, occurs because of important crisis events on a global scale, or when people begin to see these events as such. Because of the impact the conflict between the two superpowers and their allies had on the world, people began to react to it in their own way. Music reacted to the events instantly and vividly. Although most protest songs were not a national success and their message was mostly appreciated by radicals, the songs united people and helped them express their discontent with what was happening.

Conclusion. Folk and rock music became an integral part of life during the Cold War within the United States. Musicians and poets protested against the administration's policies, against unnecessary military conflicts, and warned against the possible destruction of the world. As a result, these genres became a powerful means of expressing public feelings, opinions, and influenced the formation of public consciousness right up to our time.

Introduction. The mobility of IT specialists differs from the mobility of all other socioprofessional groups. The study of mobility is relevant, since the movement of IT specialists significantly affects the peculiarities of the formation of the digital space, the success of many types of activities of modern society, and its prospects. Sociology has accumulated a scientific foundation for covering mobility based on new research principles, which makes it possible to identify specific characteristics of the mobility of IT specialists.

Methodology and sources. The conceptual theoretical and methodological positions of the study are represented by a complex of ideas, the basis of which is the work of P.A. Sorokin and his followers a bout the essence of mobility. The article is based on ideas a bout the mobile society formulated in the works of D. Urry, M. Castells, B. Latour, K. Knorr-Cetina, and the provisions of the works of D.V. Ivanov about new forms of integration of the digital and streaming society, where the mobility of IT specialists begins to play a new, more important role. A number of sources were used, where attention was paid to the analysis of the mobility of Russian IT specialists as a phenomenon reflecting the characteristics of their movements in the conditions of modern Russian society.

Results and discussion. Two main results of the study show, firstly, that the professional component of the mobility of IT specialists is an active beginning of movements and changes – their mobility. Ultimately, the professional mobility of IT specialists is aimed at finding the most suitable social environment that allows them to successfully implement their professional activities. Secondly, it was revealed that the specifics of the work activities of IT specialists form the motivation for changes and movements, where personal interests can be very significant and do not always coincide with the interests of IT organizations.

Conclusion. Analysis of the generalized materials allows us to characterize some prospects and incentives for the mobility of Russian IT specialists, to formulate the author’s definition of mobility as a phenomenon determined by the social and professional attributes of the digital space, as well as the goals of mobility, as achieving the most adequate conditions for professional self-realization, as well as ensuring preservation and correction professional identity in the IT space.

Introduction. The purpose of this article is to analyze the features of identity formation and identification processes in postmodern society and in digital society. The article explores various approaches to the concept of «identity» within the framework of socio-humanitarian theories. The interrelation of real and virtual identity, the emergence of new forms and models of identity are considered. Two approaches to the analysis of identity in a digital society are analyzed and compared: digital optimism and digital pessimism.

Methodology and sources. The article uses a comparative analysis of various theoretical approaches to identity formation. An interdisciplinary approach is used to understand the features of identity in the era of digitalization. As the main sources for the study of the phenomenon of identity there were used works of classics of sociology and psychology E. Erickson, J.G. Meade, E. Durkheim, as well as studies of representatives of modern philosophical and sociological theories Z. Bauman, A. Giddens, S. Turkle, A.A. Lisenkova, T.G. Leshkevich.

Results and discussion. It is shown that in postmodern society, identity is characterized by the processes of individualization, fragmentation and the absence of a single cultural center. In a digital society, along with the processes of individualization, there are processes of standardization and unification of person. It is concluded that in a digital society, identity has positive and negative sides. On the one hand, there is a positive vector for the use of online communications, network interaction of people, which destroys spatial and temporal boundaries, as well as social barriers. On the other hand, new types of virtual identity are being formed, challenging a person's own identity.

Conclusion. It is concluded that the digital society changes human identity, identification practices and strategies. The consequence of these processes is the formation of a person fused with digital technologies, which leads to the transformation of the social order, social norms and society as a whole.

Introduction. The article examines changes taking place in the intonation systems of modern varieties of the English language by analysing the use of the High Rising Terminal (HRT). Received pronunciation (RP), which is recognised as standard pronunciation in the United Kingdom, Australian English accents and Northern Irish English accents (accents of Belfast) have been chosen as the subject for this study. Intonation contours containing the HRT are compared in order to reveal any similar features regarding their realisation and functions. The results of this comparative analysis will show to what extent other varieties of English may be attributed to the changes in the intonation system of the modern RP. The present study is unique in that the material for the comparative analysis of the functions of the HRT includes recordings of spontaneous speech of the speakers of modern English accents. This study is relevant due to the growing interest in the modern changes in the intonation systems of different modern English dialects. The results of the comparative analysis show whether these changes can be considered universal across different English dialects.

Methodology and sources. The material for the present study includes audio samples of spontaneous speech represented by dialogues between native speakers of Standard British English, Australian English and Belfast English. The samples containing the HRT have been acoustically analysed. The lexical and communicative context of the samples have been evaluated in order to determine the functions of the phonetic contour.

Results and discussion. One of the main findings of this study is a new function of the HRT in RP that has not been found in the classical descriptions of the accent. The acoustic analysis of the realisations of the HRT has also revealed a number of similar features between the modern accents of English analysed in this study.

Conclusion. Many changes taking place in modern varieties of English have been caused by globalisation. Even though RP accent is considered to be the standard accent of British English, it is also subject to change.

Introduction. A phrasebook as a type of text is aimed at providing the basics of communication in situations when the knowledge of a foreign language is absent. It can not be classified as a type of a dictionary, textbook or manual for the development of speaking skills. The article examines the problem of determining the status of a phrasebook in the typology of text types. The study is aimed at a diachronic analysis of the texts and structure of phrasebooks to identify features that unite a phrasebook with a textbook, as well as to determine the properties inherent only to a phrasebook, allowing it to be distinguished as an independent type of text. The lack of works that consider the problem of determining the status of a phrasebook determines the relevance of the study.

Methodology and sources. The research material – the texts of German-Russian and Russian-German phrasebooks of the XVIII–XXI centuries, covering the time period from 1795 to 2011, which were created both for teaching the German or Russian language, and for practical use during travel. The general (educational and tourist) phrasebooks were chosen because of the fact that they reflect different aspects of interaction between representatives of language communities in predetermined situations.

Results and discussion. The comparison has shown that a phrasebook is an independent type of text, at different stages of its historical development having more or less similar features with a textbook, dictionary and a manual for the development of oral speech skills, but differing significantly from them. In the course of its historical development, the cohesive connections between the linguistic units of the phrasebook weaken: from a book containing coherent and logical dialogues on various topics (XVIII–XIX centuries), the phrasebook turns into a manual with a set of thematically organized template phrases and lists of words (late XX–XXI centuries).

Conclusion. The phrasebook, thus, is a type of text that is closely related to the era of creation, which is reflected not only in the theme and structure, but also in the strength of the cohesive connections of the linguistic units that make up the phrasebook.

Introduction. Recent years have seen a significant shift towards the pervasive use of figurative narratives in mediated political communication. Narrative practices, previously analyzed exclusively within the framework of literary theory, have become a kind of «language games» of modern politicians in their communication with potential voters and opponents, debates and intricate negotiation processes. The article analyzes figurative narratives of the English- and German-speaking political blogs as a powerful linguistic-cognitive tool for mediated political communication. The purpose of the paper is deep semantic analysis of figurative narratives of political blogs, which, as the authors claim, is a promising direction of research due to the narrative nature of human reasoning. The paper argues that the skillful use of figurative narrative practices based on archetypical plots and cultural references makes it possible to manipulate the consciousness of the electorate to achieve political goals.

Methodology and sources. Methodologically, the study is based on the cognitive-discursive approach to narrative analysis and the basic principles of the neural theory of language and metaphor.

Results and discussion. Pointing to the manipulative effect of metaphorical framing in narrative, the authors attempt to present a holistic view of narrative as a tool for the formation of political views. The study is based on the premise that narrative employs the rich structure of human representations of events and actions, and the type of metaphor promoted in the narrative affects human understanding of events and the adoption of certain positions on an important public issue by readers of political blogs. The set of metaphors, politicians use, forms a special type of cultural narrative, which the authors interpret as an extended metaphorical narrative.

Conclusion. Summarizing the effects of using metaphorically framed narratives in politics, the authors conclude that the narrative communication strategy in political blogging is a targeted impact on a communication partner by referring to various narrative plots; the modification or transformation of the potential and diversity of political narratives, as well as their effectiveness, speaks in favor of their use in domestic and foreign policy communication to contribute to a symmetrical communication space aimed at successful cooperation rather than confrontation.

Introduction. This article is devoted to the analysis of the role of anthropomorphic metaphors in modern digital vocabulary using the example of the word «selfie». The relevance of the work is due to the growing interest of the scientific community in the evolution of digital vocabulary, which includes a variety of lexical units and expressions that reflect modern realities and sociocultural changes.

Methodology and sources. The methodological study is based on the productivity of anthropometric cognitive tools in the formation of figurative expressions in English, with the

inclusion of the word «selfie». This study is related to the conceptual theory of metaphors developed by famous linguists G. Lakoff and M. Johnson.

Results and discussion. In the course of this study, attention is drawn to some expressive phrases associated with the concept of «selfie». Adjectives with negative and positive connotations were selected, then, based on the analysis of empirical material, structures were identified that architecturally represent the «adjective + selfie» model. On this basis, in the context of selfie, negative and positive metaphorical images were identified, which were analyzed in examples.

Conclusion. Consideration of the semantics of the expressions under study allows us to better understand how digital vocabulary shows sociocultural trends and changes in society, provides a look at the evolution of language in the era of digitalization and emphasizes the role of digital vocabulary in the formation of new linguistic patterns that reflect the dynamics of sociocultural changes, emphasizing the role of digital vocabulary in the modern world.

Introduction. The article examines the influence of French borrowings on the process of development of phonaesthemic sound symbolism in the English language. Phonaesthemes work as a language instrument of semantic structuring of meanings of groups of words with similar form. The article aims to identify how French borrowings influenced the set of semes characteristic of the English phonaesthemic group cr-.

Methodology and sources. The preselected 62 English words with the initial cr- consonant cluster borrowed from French, were analyzed for their possible influence on the respective English phonaesthemic group. 25 words were confirmed to be phonaesthemic. The words were selected from the Oxford English Dictionary by targeted sampling. Etymology, if necessary, was further verified after French etymological dictionaries Le Littré and Trésor. Theoretical framework for this research are the works of Mikhalev (phonosemantic field theory), Leonardi (on Latin phonaesthemes) and Bottineau (on French iconic words). Methods applied in the research are etymological and phonosemantic analyses. French loanwords included and not included in the English phonaesthemic group were analysed separately.

Results and discussion. The data analyses have shown that in case the shared semes of the CR- word group in the donor language coincide with those of the recipient language, loanwords seem to augment and strengthen the tendency to form phonaesthemic groups. Otherwise, new words remain outside the English phonosemantic field of the group in question. Phonotactic restrictions may also leave such loanwords outside the studied phonaesthemic group. French loanwords of Germanic origin seem to demonstrate stronger sustainability in language as compared to those of Latin origin. Words of French origin appear to be onomatopoeic only.

Conclusion. The results of the study demonstrate that French loanwords had a limited effect on the English cr- phonaesthemic group. French loanwords have expanded the group and strengthened the tendencies formed within the native English word group.