No 2 (2016)
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PHILOSOPHY
5-16 392
Abstract
This article reviews and analyzes the critical approach to the study and understanding of the transcendental method as a requirement and problem of scientific philosophy; notional deduction and conceptual taxonomy, implemented by Kant in the Critique of Pure Reason are traced.
17-28 335
Abstract
The article analyzes the essence of corporate culture of global corporations, which is revealed on the basis of the analysis of the development of the concept of organizational behavior, causes of corporations appearance and development of corporate governance, the essence of globalization, signs of global corporations, sources of human values underlying the modern world incorporation process.
28-40 252
Abstract
This article represents interpretation and development of phenomenological approach of E. Husserl to a corporality problem with the aim to determine opportunities of comparison of this approach with K. Marx's provisions in the work «Economic and philosophical manuscripts of 1844». It is shown in research that Marx also has a subject of corporality (concreteness) as significant in disclosure of human nature. During the made analysis it becomes clear that between philosophical positions of these different thinkers there is a number of indirect (meaning) coincidence which identification does more clear relevance of a corporality problem.
41-49 226
Abstract
Tolerance has contradictory essence. Its application to the process of migration has limitations. Limitations are related to quality of relations of capitalist society. This quality is competition. Tolerant attitude of the receiving party toward guests without good attitude of guests toward the host party is dangerous
49-56 488
Abstract
The article is devoted to the expression of informative and educational meanings in the sphere of applied communications. The author shows how the satisfaction of cognitive needs of the addressee helps to influence the target audience more effectively. The article examines how informative and educational elements are incorporated into the texts of different advertising and PR-genres
SOCIOLOGY
102-112 208
Abstract
Situation with a role of sociologists in interdisciplinary researches is characterized in the article. The author offers a system of basic principles of methodological organization of interdisciplinary researches, considers possible roles of a sociologist in collective interdisciplinary scientific search and the main forms of realization of interdisciplinary researches. The author suggests to distinguish the potential of interdisciplinary object study and really achieved level of interdisciplinarity of research.
112-122 259
Abstract
The relationship between social transformation and growth of information flows is examined. The effect of informational resonance is revealed and analyzed. The reasons of information ontology of modern society are identified. The mechanism of mutation of social action is revealed and analyzed. The author substantiates the statement that information explosion puts social systematic destruction. The everyday life structures immerse individuals into space of constructed alternatives to social reality. The author argues that the individualized society is becoming a reality and is acquiring a character of the «quantified social reality ». The possibility to use quantum paradigm approach in the version «of states relativity» by H. Everet in social theory is considered. The «Shadow» social actions are interpreted as hidden shadow connotations.
122-133 292
Abstract
The article describes modern research tools of political communication. Today political science is increasingly drawn to applied research methods: political monitoring, linguistic and psychological methods. Comparative analysis of these methods is to identify their strengths and weaknesses and to delineate the research scope for each of them. The integrated use of the above mentioned methods creates the possibility to conduct a full analysis of political communication in the Russian context, to identify their specific features and trends for further deployment.
133-141 241
Abstract
This article proves the necessity to go back to the principles of positivism in theoretical sociology in order to have an adequate reflection of problems common to all mankind. An attempt to bring together methodology of cognition in sociology and methodology of natural sciences based on the modeling method is made. Principles and means of construction of theoretical models of social phenomena are considered.
142-148 162
Abstract
The lack of interaction between the Russian society and social knowledge necessary for the development of each of them is stated. Sociology is analyzed from these positions as an important component of social knowledge, its state of crisis, which manifests itself in inability to perform social functions. A different compared to the existing interpretation of the definition of the sociology subject is suggested, and on this basis, adjustments are made concerning its content, epistemological and social functions are revealed. Justification of the latter increases interest to sociology, contributes to its demand on the part of the society.
ЭКОНОМИКА И УПРАВЛЕНИЕ НАРОДНЫМ ХОЗЯЙСТВОМ
57-67 256
Abstract
The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing expenses, marketing results and marketing processes in a company are examined
68-79 228
Abstract
The form of international integration - free trade zones - is being studied in the article. The preconditions which had contributed to the formation of the free trade Russian-Chinese zone in the city Heihe and development of cross-border economic cooperation are explored. As additional barriers to trade the issue of sanctions which predetermine the «eastern vector» of the economic development for Russia is analyzed. According to the authors, «The Silk Road Economic Belt» and its integral part - the transport corridor «Western Europe - Western China» contribute to the development and diversification of trade between Russia and China.
79-86 207
Abstract
The opportunity of strategic planning in unsteady conditions of the modern economy is discussed. Tools to reduce uncertainty and predictive performance estimate of the strategy with nonparametric methods are presented.
87-94 202
Abstract
Financial Logistics is a new research area in the field of methods and models of the Innovation Management theory. The article considers the subject of financial logistics as the sphere of organizational innovations being the integral and parcel part of the Innovation Management methodology which includes principles and methods of the cost-effectiveness appraisal of the results of innovation in the social and economic system. Financial Logistics as a complex of methods has been overshadowed by the financial management theory overwhelming in the subject of the financial flows optimizing. In this relation the innovation management approach being the instrumental in planning of information and material resources the perspective of a new synthesis of material and financial resources management models appears.
94-101 207
Abstract
The article assesses the master program education effectiveness in the Lifelong Education System in the conditions of the knowledge economy on the example of the master program institute of Saint-Petersburg State University of Economics and the prospects for its strategic development.
ISSN 2412-8562 (Print)
ISSN 2658-7777 (Online)
ISSN 2658-7777 (Online)