Introduction. In modern academic literature, interest in the phenomena of collective memory and commemoration has been growing. The mental experience of the past has a political dimension and can influence value orientations and life strategies of the present and future. The aim of this article is to examine the transformations in commemorative practices within Western societies that can be classified as post-heroic. Methodology and sources. The article employs a philosophical and interdisciplinary methodology (methodological principles of social constructivism, perspectivism, discourse analytical approach). The theoretical analysis engages with works related in the field of social and political philosophy and intellectual history. Results and discussion. The features of war commemoration in the narratives of the victors and the vanquished, which serve as sources of socio-political inclusion and exclusion, are examined. The distinctive feature of commemorative practices in Western post-heroic societies is the construction of a victim identity that encompasses both participants in military actions and victims of armed violence. In post-heroic societies, the memory of heroic self-sacrifice (sacrificium) is supplanted by the memory of passive victims (victimae), which is manifested in war narratives. The role of intellectuals in shaping the victim identity of German society is highlighted. Sequences of victim representations leading to the proliferation of victim identity are examined. Conclusion. It is argued that the figure of the military hero has a selective integrative potential, whereas the figure of the victim becomes a source of reconciliation between nations that once fought on opposing sides of the front. Heroic commemorative practices are an organic element of the memory of a victorious war. Self-victimization of the victors in World War II can be interpreted as a renunciation of the legacy victory, while the self-victimization of the vanquished signifies a renunciation of responsibility for the crimes of war

Introduction. Intelligence is a fuzzy concept with many connotations. To construct a theory of intelligence, a philosophical analysis of its general essence is required, involving a critique of its distorted interpretations. Methodology and sources. The study emphasizes the genealogical method, critical analysis, and systemic dialectical method. The first uncovers the «background» and the trajectory of each     concept’s formation. The second exposes their conceptual irrelevance. The third highlights the valuable aspects of the concepts of and ultimately offers a holistic understanding of intelligence. Results and discussion. The two main alienated modes of intelligence are computocentrism and naturalism, each of which may appear in both narrow and broad versions. In the narrow version, computocentrism is logocentrism. In its broader forms, computocentrism continues to interpret intelligence as a computational phenomenon, but through the prism of symbolic representation and language. The narrow version of naturalism is neurocentrism, which understands of intelligence as a phenomenon of the brain. In a broader sense, it expands intelligence into the corporeal dimension and, subsequently, into the socio-cultural one through naturalization. These modes may take hybrid forms, as illustrated by the example of artificial neural networks. Conclusion. The insufficiency of both approaches and their simplifications of intelligence are demonstrated. In contrast, it is proposed to consider intelligence through the lens of a non-reductionist understanding of sociality. Within this framework, logic, information, the brain, and the body are necessary but insufficient foundations of intelligence. Intelligence is shown to function in joint communicative and, more importantly, projective and creative human activity. The individual and the collective therefore reside in it in an inseparable unity.

Introduction. The purpose of the article is to analyze the phenomenon of absorption of anti-consumer discourse by capitalist policy. Contemporary consumer culture demonstrates the ability to absorb anti-consumer discourse and to transform it into something “of its own”. Similarly, capitalist politics finds ways to integrate anti-capitalist discursive practices. Methodology and sources. The article uses various data from research works of domestic and foreign authors. The sources include both classical works and texts of modern authors. By means of the neo-Marxist approach, it was possible to explicate the models of absorption of anti-consumer discourse by capital. Through a philosophical and cultural approach, we examined this problem as related to the peculiarities of the functioning of consumer culture. The philosophical and political approach identifies the political aspects of capital's appropriation of anti-capitalist sentiments among the masses. The philosophical and historical approach traces the absorption of socialist ideas in a historical context, with fascism as a case study. The methodological basis was provided by the philosophical concepts of H. Marcuse, the theory of the “society of the spectacle” by G. Debord, and the ideas of G. Lukács. The work uses a number of studies by G. Debord, K. Korsch, G. Lukács, H. Marcuse, and I. Therborn that remain untranslated into Russian. Results and discussion. The article shows various strategems through which capitalism integrates anti-consumer discourse, depriving it of integrity, completeness and content. By adapting anti-capitalist discourse to its needs, capitalism continues its development and partly mitigates the severity of its characteristic crises. Capital also finds new means of increasing profits through the absorption of phenomena that are opposed to it. Scientific achievements are put to the service of manipulating consciousness. Irrationality is created, verified, and given its most effective form of manipulation through scientific rationality. Protest against capitalism becomes capitalized, and rebellion against consumerism becomes consumerized. Even fascism successfully appropriated oppositional, anti-bourgeois discourse for its own benefit. Conclusion. The study concludes that the boundaries between capitalist (consumer) and anti capitalist (anti-consumerist) discourses are becoming very vague. A certain form of cultural imperialism occurs, when the dominant ideology and commercialization attack the “foreign field”. What was once alien or different is reformatted, distorted and becomes one's own. This process effectively works for the expansive capture of a new field by capital, for the neutralization of the ideological (and class) opponent, for the expansion of opportunities for profit

Introduction. The article analyzes the socio-anthropological mechanisms of interformational transition from capitalism to postcapitalism, designed to make this transition less painful for society. Methodology and sources. The socio-anthropological content of the current inter-formational transition was first conceptualized by K. Marx and F. Engels. Further study of this content by many Marxists, neo-Marxists and post-Marxists is, to a greater or lesser extent, based on the research program laid down by the classics of Marxism. The Marxist strategy of the development of productive forces emphasizes its substantive source – real human individuals. Analyzing the process of inter-formational transition, it is impossible to abstract from the development of the personality. The overcoming of capitalism is led by the all-round development of individuals, realized through everyday practices that lead to the “realm of freedom”. Results and discussion. The main, system-forming source of increasing complexity of the productive forces (and above all of the human being oneself) is the development of such everyday practice as labor. K. Marx describes the overcoming of the division of labor, which takes place in universal labor. The rejection of the reproduction of capitalist relations of production in the process of the maturation of universal labor is of fundamental importance in the light of the theory of capital accumulation put forward by R. Luxemburg. According to this theory, the survival of capitalism depends on how successful the process of commodification of those areas of human activity, that were not originally covered by commodity-money, market relations. The dialectical law of the negation of the negation: the non-commodified subsistence economy is negated by commodified forms of the economy, which, in turn, is negated by the non-commodified post-capitalist economy, based on universal labor. Conclusion. Postcapitalism in its developed form is the complete absence of commodification. The exemplary postcapitalist labor product is free, needed by a strictly defined audience, and cannot be sold to the general public in the marketplace. If all products of social production become like this, then the inter-formational transition, painful for society, will reach a constructive conclusion.

Introduction. This article explores the pressing questions in the philosophy of artificial intelligence, focusing on the conditions required to generate meaning in technologies modeling the cognitive actions of neural networks. Methodology and sources. The study is conducted using a system-based approach, combining technical and philosophical aspects of concept engineering, as well as qualitative and quantitative methods to analyze neural networks’ cognitive activity during the interpretation of philosophical dilemmas. The empirical base is represented by a set of responses of three neural networks (DeepSeek, ChatGPT, GigaChat) to the same conceptual request. Features of neural network cognitive activity are explored in the context of a functional approach focusing on how architectural differences between attention systems and transformative blocks influence the orientation of flexible neural networks in various contexts. In a qualitative analysis aimed at identifying hidden patterns that determine differences in the style of presenting ideas by neural networks, methods of content, and discourse analyses were used. Quantitative assessment of the responces was performed using R. Flesch index and lexical diversity measures. Results and discussion. A generalized characteristic of the tendency of the DeepSeek, ChatGPT, and GigaChat models to a certain style of philosophical concept exposition is presented. This makes it possible to talk about imitating philosophical reasoning. Differences in how neural networks generate content for philosophical discussions were shown to depend on technical and software-based differences in attention mechanisms (local, global, and multi-layered). The unique intellectual behavior of models becomes evident when they reveal their ability to navigate different contexts and adapt their style of presentation according to the expectations of the audience. Conclusion. The intellectual behavior of ChatGPT, DeepSeek, and GigaChat is determined by flexible orientation in semantics of philosophical problems. From a technological perspective, this is achieved through interpolation of the input data that is consistent with the neural network architecture, which defines its cognitive style and self-assessment. However, these language models are not autonomous in task setting, as the boundaries of their operations are defined by the conceptual resources of human knowledge.

Introduction. The article examines digital transformation as a tool for reducing migration outflow from the Russian Far East, based on the experience of Primorsky Krai. The goal is to identify the potential of digitalization for retaining human capital in the region through remote employment and adaptation to labor automation. The scientific novelty lies in empirically demonstrating the competency gap between technological challenges and the population’s low adaptability. The study analyzes respondents’ experiences in upskilling in digital literacy and artificial intelligence. The relevance is argued through systemic depopulation, demographic age imbalance, and unrealized opportunities of the digital economy. Methodology and sources. The research uses the Frey-Osborne model for predicting occupational automation. Empirical data were derived from a 2024 Q2 door-to-door survey across all municipalities of Primorsky Krai (n = 3484), conducted by the authors via the Primorsky Research Center for Sociology and Civil Initiatives. Quota sampling ensured sociodemographic and geographic representativeness. Analysis focused on labor activity, digital literacy, and migration attitudes. Results and discussion. Findings reveal an adaptation crisis to digital transformation. While most respondents are aware of AI, few received relevant training. Despite Frey-Osborne’s high-risk automation forecasts, a significant share of respondents denies that their occupations are susceptible to automation. Paradoxically, those planning career shifts target high-risk sectors (services, trade, construction), exacerbating unemployment risks. The discussion highlights the mismatch between technological readiness and implementation capacity. Conclusion. Overcoming the adaptation crisis requires infrastructure development, educational program modernization, and regional branding. Digitalization is considered as a key "anchor" capable of migration outflow from the Russian Far East due to the development of remote employment and overcoming geographical isolation.

Introduction. The relevance of the problem of using mobile devices by students in educational institutions in different countries is due to the growing concern of teachers and parents about their impact on physical and psychological health, academic performance, social well-being, increasing risks of Internet addiction and cyberbullying, which entails the adoption of management decisions in the form of prohibitions and restrictions. Methodology and sources. The theoretical and methodological framework of the study was the structural-functional approach (T. Parsons, R. Merton) and the theory of generations (K. Mannheim, W. Strauss, N. Howe), each of which focuses on certain reasons, motives and consequences of bans on the use of mobile phones in schools, as well as the works of domestic and foreign researchers. The main research methods were general scientific methods generalization, systematization and interpretation. Results and discussion. Based on the results of the study, it was concluded that the problem of using mobile phones in schools is interdisciplinary, affecting social, medical, regulatory, psychological, socio-cultural and managerial aspects that should be taken into   account when introducing restrictions of varying severity, as well as taking into account their consequences for the socialization of current and future generations of children and youth. The author identified four types of management decisions regarding the use of mobile phones in general education organizations, both in Russia and abroad: an incentive strategy, a recommendatory strategy, a partial and complete ban strategy, and analyzed them based on the results of empirical research and statistical data. Conclusion. The ambiguity and contradictory nature of the solution to the problem are due to the transformational restructuring of the educational institution, the intergenerational gap, ensuring the safety of children and youth in the context of increasing new threats and risks in the digital society, a fragmented theoretical, methodological and empirical base, vague terminology, poor comparability of research results, and insufficient study of the opinions of key stakeholders

Introduction. In the context of the rapid digitalization of Russian society, digital inequality has transformed into a systemic factor of social stratification, requiring comprehensive diagnostics based on the integration of quantitative and qualitative data. Methodology and sources. The research methodology is based on a three-level model of   sociological diagnostics (operational, subject-adaptive, general methodological levels), combining 12 key indicators from official statistics (Rosstat, Ministry of Finance) and academic research (HSE, RANEPA), which allows us to identify not only explicit but also latent forms of inequality. Results and discussion. The results of the analysis revealed the paradox of “false inclusion”, the cumulative advantage effect, and critical points of no return at which groups lose their adaptive potential, which confirms Bourdieu's hypothesis about digital capital as a key mediator of social mobility. The results demonstrate that traditional infrastructure solutions exacerbate inequality, requiring a transition to digital emancipation and algorithmic transparency policies, especially for regions with low levels of digital inclusion. Conclusion. The formation of the diagnostic methodology highlights the universality of the proposed model, which has proven predictive accuracy and adaptability to various social processes, from educational inequality to migration trajectories, which opens up new prospects for evidence-based policies in the digital age.

Introduction. In our opinion, one of the most important aspects of the potential of culture is the sphere of cultural consumption. The orientation towards the domestic cultural product as something original and native is increasingly emphasized throughout Russia. The process is slow, and not all cultural industries can meet the cultural needs of the population at their level. Methodology and sources. The study was conducted using a three-level methodology for classifying the components of socio-cultural space, developed in the Laboratory of Problems of Territorial Development of the FITSKIA Ural Branch of the Russian Academy of Sciences, with the participation of the authors of this article. Results and discussion. During the study, the structure of cultural consumption was analyzed based on the cultural needs of the population, as well as significant cultural events and institutions in Arkhangelsk. The average assessment of the degree of development of the cultural sphere of Arkhangelsk in the perception of informants was 4 points (out of five). Accessibility, awareness, and education can be identified as the main ways to raise the level of the cultural sphere in general and cultural consumption in the city, offered by informants. The most recognizable sights of Arkhangelsk, according to the informants, are Gostiny Dvory, Malye Kareli, the Monument to the Savior Seal, the High-rise (Building of design organizations), the Embankment of the Northern Dvina. Conclusion. Discussing what cultural events the city of Arkhangelsk lacks, a number of respondents noted that there are a lot of events and there is enough of everything, rather there is not enough media coverage and advertising. In addition, there was a shortage of cultural events in different districts of the city. Naming the most striking urban cultural events of the current year, most of the informants equally highlighted the Street Theater Festival and the White June Festival. Also, such events as Museum Night, City Day and Victory Day were the leaders in the ratings of the respondents. Among the most frequently visited institutions in the city, the Drama Theater ranks first and second in informants’ responses, while museums rank third (in general, without further specification).

Introduction. The article considers the problem of determining whether sound effects belong to the class of interjections and transferring them from the source language to the target language. The source of sound effects is the comic book “The Dark Knight Returns” by Frank Miller, which contains a large number of onomatopoeias typical for comics, as well as those created by the author. The relevance of the study is caused not only with the great popularity of comics, but also with the growth in the number of content (animated films, in particular) where sound effects accompany the visuals. The purpose of this study is to show that onomatopoeias can be found as the original word (noun, verb, etc.) using corpora that will help transfer it from the source language to the target language. Methodology and sources. The main research methods are semantic analysis by means of which the semantic content of onomatopoeia in the original is determined. The comparative-contrastive method reveals the common properties and differences of onomatopoeia in the original and translations, and how the corpora of the English and Russian languages help to more precisely determine the meaning and choose the best transfer method. The empirical basis of the study was Frank Miller's comic book “The Dark Knight Returns” and its translations into Russian. Results and discussion. The onomatopoeia used by the author of the comic book is considered in detail. Firstly, onomatopoeias with an implicit meaning and an easily traceable origin and onomatopoeias with an unclear source were identified. Secondly, the translations of onomatopoeias of the target language are considered, with examples taken from both the official and unofficial translations. To explain the validity of the choice of a language unit (both in the original and in the translation), references are made to the corpora of the Russian and English languages. Most examples of onomatopoeia are typical for comics, so their transfer did not cause problems, however, the visual component of the comic was the mean of transfer to SL for original onomatopoeia with unclear meaning. Conclusion. Sound effects are an integral part of comics. Whether they should be considered separately or together with interjections is an open question. However, in this work, their transferring from the SL to the TL is what important. In this work, a special feature is the application of text corpora to find the use of a word which meaning is used in the comic (the visual component acts as a marker), as well as to track the origin (i.e. the original word). All this can simplify the translator's work when transferring sound effects.

Introduction. The issues of contacting languages and cultures do not lose their significance in a modern multilingual and multicultural society. English, representing a means of global communication, is a universal means of communication, uniting representatives for whom English is a non-native language. One of the most accessible ways to obtain information about current events in the world is mass media, as they broadcast information of various kinds and provide readers and viewers with quick access to facts, documents, videos, and audio messages. Methodology and sources. Based on a comparative analysis with British English and the American English, similar and distinctive features of the Nigerian English in the English-speaking Nigerian media discourse were identified. The specific features of the English language Nigerian media discourse are examined using the example of the daily English language Nigerian online newspaper “Vanguard”. Results and discussion. In the article, the most productive types of lexical manifestations functioning in the online newspaper “Vanguard” were identified, forming the properties of the English-speaking Nigerian media discourse, in relation to the British media discourse. It has been established that the most frequent lexical manifestations in the texts of the online newspaper “Vanguard” are abbreviations and acronyms that reflect the most significant social aspects of the Nigerians’ life and represent economic, political, legal, cultural and historical aspects. It is proved that phraseological units are subject to nativization in the English-language media discourse and are part of a group of high-frequency lexical manifestations, reflecting the realities of local languages and cultures. It is noted that the unproductive types of lexical manifestations in the texts of the online newspaper “Vanguard” include borrowings. It has been established that borrowings from the French language are a characteristic feature of the English-speaking Nigerian media discourse, which is associated with the need to maintain economic relations with neighboring francophone countries. Conclusion. The results of the research work indicate that the English-speaking Nigerian media discourse has unique properties formed as a result of the interaction of British English, American English and numerous Nigerian languages and cultures. Functioning in the English-speaking Nigerian media space, English is subject to nativization, including at the lexical level. The influence of autochthonous languages and cultures dominates the norm, which results in abbreviations and phraseological units that have undergone significant transformations function in the texts and video materials of the English-speaking Nigerian media.

Introduction. In today's world, the concept of cultural globalization encompasses the realm of popular and everyday culture. With great speed and increasing intensity, cultures are exchanging, connecting and creating new formats, which are reflected in language. Through language we get to know the life and culture of other peoples, and the translator plays the role of a mediator in this cultural interaction. The article analyzes the translation of political realities in publicity, associated with a high level of competence and ingenuity of translators. The aim of this study is to analyze the specifics of translating German political realities and the peculiarities of their functioning in media texts. It is postulated that the difficulties in translating political realities are caused by the lack of a single lexical component in the target language, which, in turn, leads to the use of all kinds of transformations by the translator. Methodology and sources. Methodologically, the study is based on the contextual interpretation approach in analyzing the translation of realities into another language and the basic provisions on translation transformations. Results and discussion. The article describes the complexity of the conceptual and semantic-cognitive nature of foreign-language denotations of reality in translation. It is concluded that the conditions for an equivalent translation of reality are equivalence of the content of the media text and an adequate translation solution, including a high cultural level and professional competence of the translator. It is demonstrated how the content, style and communicative characteristics of the text influence the translator's choice of a certain concept of translation equivalence. Conclusion. Summarizing the analysis, the author comes to the conclusion that in order to achieve a balance of naming and deficit formulations of the corresponding reality when translating foreign-language objects into the target language, translators use a set of translation transformations that ensure the naturalness and clarity of the term in the target language and avoid distortion of meaning.

Introduction. The article explores the actualization of the “flow of water” metaphor in the media discourse on Russian-Chinese cooperation. The aim of this work is to identify the cognitive and cultural mechanisms of using this metaphor in the official publications and speeches of the Embassy of China in the Russian Federation. The relevance of the study is determined by the peculiarities of metaphorical modeling in political and diplomatic media discourse for understanding the specifics of cooperation between Russia and China. Methodology and sources. The methodologies employed include cognitive-discursive analysis, metaphorical modeling, linguistic-cultural analysis, and corpus analysis. The empirical base consists of texts from the official website of the Embassy of the People's Republic of China in the Russian Federation for the period from 2019 to 2024. Results and discussion. The analysis identified seven key characteristics of the “flow of water” metaphor: presence of a source and continuity, rapidity, variability, uncontrollability, accumulative property, life-sustaining properties and directionality. This categorization revealed the specific ways in which the “flow of water” metaphor functions in conceptualizing Russia China cooperation within media discourse. Conclusion. The study confirms the hypothesis that the “flow of water” metaphor plays a pivotal role in constructing the image of Russia-China cooperation and highlights the linguacultural specifics of this metaphor's conceptualization in Chinese media content. The findings contribute to research on political metaphor and cross-cultural communication.

Introduction. The premise that any communicative act is purposeful and pragmatically conditioned has led to a new approach in studying speech behaviour that involves an analysis of texts from the perspective of strategic planning. Examining constitutive strategic and tactical characteristics of sports analytics helps understand how mass media shape sports discourse. The study attempts to present a classification of communicative strategies and tactics applied in sports analytical articles to entertain the audience as well as analyze the linguistic means that verbalize them. Methodology and sources. Linguistic analysis technics such as corpus analysis, discourse analysis, interpretative and semantic analyses along with some elements of quantitative analysis are used. The study is grounded in pragmalinguistics and uses the principles of communicative linguistics together with pragmastylistics. The material comprises a corpus of 110 English sports analytical articles. The study aims to identify and classify strategic and tactical characteristics of sports analytical articles and their linguistic realization. Results and discussion. A classification of the strategic and tactical characteristics of the genre based on goal-oriented criteria is suggested. Achievement of the entertainment-related communicative goal is realized through strategies of attracting and retaining reader attention. The strategy of attracting attention employs the tactic of nomination implemented via: interdiscursivity, brand names, rhetorical questions. The strategy of retaining attention involves the tactic of dialogization implemented via colloquial lexis, rhetorical question, unification devices as well as the tactic of creating a comedic effect implemented via ironic utterances. Conclusion. The findings demonstrate that communicative strategies and tactics used in sports analytical articles are characterized by unique linguistic realization. The inherent features include: high density of intertextual references, intimization and dialogization devices, colloquial lexis, elliptical constructions and ironic statements.

Introduction. This article explores the linguistic representation of emotional despair in Sylvia Plath’s literary works. Its objective is to identify and systematize the linguistic and narrative strategies employed to convey this state in Plath’s prose and poetry, examining their connection to the poetics of psychological realism and modernist aesthetics. The novelty of the study lies in its comprehensive analysis of linguo-creative techniques used to express despair, encompassing both Plath’s poetic and prose output. Methodology and sources. The research employs an integrated methodological approach, combining linguistic-stylistic analysis, contextual analysis, and psycholinguistic perspectives. The primary source material comprises key texts exemplifying the evolution of Plath’s style and the centrality of despair: the novel The Bell Jar (1963), the short story collection Johnny Panic and the Bible of Dreams (1977), and the poetry collection The Collected Poems (1981). This selection is based on the texts' significance for exploring the theme across different genres, including autobiographical and experimental works. Results and discussion. The study reveals that despair in Plath’s writing is conveyed primarily indirectly through the “creative destruction” of language – manifesting in shocking imagery, syntactic shifts, and complex symbols. Direct lexical naming is rare. Prose enacts a “poetics of disintegration”: it unfolds crisis linearly (in the novel) or fragmentarily (in stories) through metaphors of identity dissolution, syntactic fragmentation, and motifs of depersonalization. Poetry is characterized by concentrated, polysemantic symbols with shocking impact, the defamiliarization of commonplace images to reveal cruelty/inevitability, and distinctive syntax. Genre specificity is pronounced: prose constructs an extended space of psychological suffering, while poetry condenses despair into an intense “explosion” of imagery. Conclusion. The research confirms that Plath’s linguistic creativity serves as a strategy to overcome the impossibility of directly naming existential despair. Her language becomes an instrument for embodying psychological trauma and liminal states of consciousness. The specificity of genre resources – the narrative expanse of prose and the concentrated imagery of poetry – proves crucial for achieving the author's primary creative aim: conveying the “inexpressible” with unparalleled force. The identified strategies reflect not only the author's profound personal crisis but also the existential anxieties of her era, situating Plath's work within the tradition of modernist confessional literature and underscoring its unique power in representing extreme human experiences.