The Values of Modern Female Manager in Social and Structural Relations of the Business Sphere

Introduction. This article discusses the values of a modern female manager in social and structural relations of the business sphere from the gender point of view. The author sets the task of comparing the value positions of a female and a male manager in terms of several indicators (financial independence, career ambitions and expectations, balance between work and family, education and self-development) to identify gender differences in their activities, including those that affect the success of the organization in general.

Methodology and sources. Using the methods of complex analysis, as well as data obtained in the course of a sociological survey that covered managers of various status in the employment of Russian and foreign companies of various forms of participation and different market segments, through the prism of values, the specifics of the labor status of a female manager in socio-structural relations in business area. A questionnaire on the value orientations of modern manager in business and their attitude towards success in professional life was developed for the study. Territorial scope: Russian Federation. Timeframe:  autumn  2019  –  January  2022.  The  sample  is  represented  according  to  “the employee level in organizational hierarchy” criteria. The study involved 130 participants.

Results and discussion. It was found that the value structure of women and men differs slightly, and those qualities that women possess by “their nature” could be “useful” in business. It was also found that family and children are no longer an obstacle to professional growth and development for a modern woman, allowing her to easily compete with men in various business segments, including management.

Conclusion. The author concludes that in modern conditions not only the value orientations of a woman have changed, but also her behavior in the social life. This is explained by the fact that values, in particular social ones, are the product of a woman's socialization, her assimilation of social, moral, aesthetic, and ethical ideals and the requirements placed on her as a member of society. The same is true of the basic values – their structure has changed and today expresses the fundamental, universal orientations and norms of human behavior dictated by modern realities – digitalization, the economic crisis, political instability, and the pandemic.

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