THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS

Abstract

From the perspective of the methodology of philosophical and cultural analysis, the specifics and principles of functioning of modern business environment and its business culture are considered, an important component of which is a new form of organizational culture-corporate culture. The corporate culture is explored as a modern socio-cultural phenomenon, reflecting the leading trends in social development in the global economy and digital technologies. The article considers a system of value bases that defines corporate culture and culture as a new type of organization, both as a new form of business culture, and as a new level of management based on the nomination of human capital as the main asset of any organization. Particular attention is paid to the attributive component of the value kernel of the corporate culture of the organization in the conditions of digital realities, which is expressed, first of all, in the system of modern branding.