Formation of a Sports Brand in the Context of National Specifics: An Empirical Analysis of the Case of the Armenian Hockey League | Lebedeva | Discourse

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Lebedeva A.R., Kirsanova N.P., Gonashvili A.S., Glukhikh V.A. Formation of a Sports Brand in the Context of National Specifics: An Empirical Analysis of the Case of the Armenian Hockey League. Discourse. 2025;11(6):77-93. (In Russ.) https://doi.org/10.32603/2412-8562-2025-11-6-77-93

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ISSN 2412-8562 (Print)
ISSN 2658-7777 (Online)

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About the Authors

A. R. Lebedeva
Armenian Hockey League
Armenia

Angelina R. Lebedeva – SMM-Manager

19/1 Sayat-Nova ave., office 128, Yerevan 95049

N. P. Kirsanova
University associated with IA EAEC
Russian Federation

Nataliya P. Kirsanova – Can. Sci. (Sociology, 2006), Docent (2022), Dean of the Faculty of Business Communications

14/1 Smolyachkova str., St Petersburg 194044

A. S. Gonashvili
University associated with IA EAEC; Saint Petersburg State Institute of Technology
Russian Federation

Aleksandr S. Gonashvili – Can. Sci. (Sociology, 2022), Associate Professor at the Department of Sociology; Assistant Vice-Rector for Research

26 Moskovsky ave., St Petersburg 190013;14/1 Smolyachkova str., St Petersburg, 194044

V. A. Glukhikh
Saint Petersburg Electrotechnical University
Russian Federation

Vladimir A. Glukhikh – Can. Sci. (Philosophy, 1984), Docent (1991), Associate Professor at the Department of Sociology and Political Science

5F Professor Popov str., St Petersburg 197022

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