Preview

Discourse

Advanced search

Representation of the Frame HEALTHY/UNHEALTHY EATING in American Media Discourse

https://doi.org/10.32603/2412-8562-2023-9-3-188-198

Abstract

Introduction. The  article  considers  the  problem  of  frame  modeling  of  the  HEALTHY/ UNHEALTHY EATING concept applying the methods of corpus linguistics. The scientific novelty of the study is determined by the fact that no previous attempts have been made to model the  frame  of  the  HEALTHY/UNHEALTHY  EATING  concept.  The  relevance  of  the  research  is conditioned by the use of the collocation method to study the structure of the frame.

Methodology  and  sources.  The  analysis  of the  structure  of  the  HEALTHY/UNHEALTHY EATING concept was based on the method of frame modeling and the method of collocation allocation.  The  collocations  selected  in  the  texts  of  the  News  on  the  Web  (NOW)  corpus served as an empirical basis for the study. The NOW corpus contains more than 16 billion words of data from web newspapers and magazines.

Results  and  discussions.  The  article  presents  a  hierarchical  model  of  the HEALTHY/UNHEALTHY  EATING  frame,  highlights  the  following  terminal  slots “healthy/unhealthy  food(s)”,  “healthy/unhealthy  cooking”,  “healthy/unhealthy  weight”, “eating  regularity”,  “eating  moderation”,  “eating  balance”,  “eating  mindfulness”,  “eating irregularity”,  “eating  excessiveness”,  “eating  imbalance”,  “eating  mindlessness”,  “eating disorders”. The analysis of the collocations obtained, verbalizing each separate slot of the HEALTHY/UNHEALTHY  EATING  frame  in  the  NOW  case,  allowed  us  to  draw  conclusions about the structure of subordinate subframes.

Conclusion. The study shows that each individual slot of the frame under consideration has a complex structure, including terminal nodes-slots. The analysis of the selected collocations reveals  those  aspects  of  the  HEALTHY/UNHEALTHY  EATING  concept  that  are  most  often discussed  in  media  discourse.  This  includes  ideas  about  eating  mindfulness,  regularity, moderation, eating disorders and various types of diets.

About the Author

E. R. Kulchitskaya
Saint Petersburg State Economic University
Russian Federation

Elena R. Kulchitskaya – Postgraduate at the Department of English Philology and Translation

30-32 Griboyedov Channel emb., St Petersburg 191023



References

1. Izmailyan, D.B. (2022), “The use of corpus linguistics techniques in framing analysis”, Actual issues of modern philology and journalism, no. 2 (45), pp. 24–30. DOI: 10.36622/AQMPJ.2022.41.54.003.

2. Baker, P. (2006), Using Corpora in Discourse Analysis, Continuum, London, NY, USA.

3. Partington, A. (2010), “Modern diachronic corpus-assisted discourse studies (MD-CADS) on UK newspapers: an overview of the project”, Corpora, vol. 5, iss. 2, pp. 83–108. DOI: 10.3366/cor.2010.0101.

4. Ilyinova, E.Yu. and Kochetova, L.A (2017), “Dynamics of process constituent representation of sports event in diachronic corpus”, Science J. of Volgograd State Univ. Linguistics, vol. 16, no. 2, pp. 47–57. DOI: 10.15688/jvolsu2.2017.2.5.

5. Kochetova, L.A. and Kononova, I.V. (2019), “A cognitive corpus approach to the study of construing values in advertising discourse”, Issues of Cognitive Linguistics, iss. 2, pp. 65–74. DOI: 10.20916/1812-3228-2019-2-65-74.

6. Kononova, I.V. and Melnichuk, T.A (2021), “Dynamics of values in American election discourse”, Science J. of Volgograd State Univ. Linguistics, vol. 20, no. 4, pp. 113–125. DOI: 10.15688/jvolsu2.2021.4.9.

7. Glebova, N.G. (2018), “Cognitive features of the concept "Russianness" in the national concept sphere and its objectification in the Russian language”, Can. Sci. (Philology) Thesis, UNN, Nizhny Novgorod, RUS.

8. Zubareva, E.O. (2019), “Modeling the conceptual field ”Migration””, Can. Sci. (Philology) Thesis, Perm State Univ., Perm, RUS.

9. Efremova, M.P. (2021), “SAFETY/SECURITY concept in the English language picture of the world”, Can. Sci. (Philology) Thesis, SPbSUE, SPb., RUS.

10. Kononova, I.V. (2015), “Corpus data in the description of the structure of cultural concepts”, Cognitive studies of language, no. 22. pp. 547–549.

11. Kononova, I.V. and Kulchitskaya, E.R. (2022), “Framing of the "HEALTH" concept: corpus approach”, Gumanitarnye nauki i vyzovy nashego vremeni [Humanities and the challenges of our time], SPbSEU., SPb., RUS, pp. 33–36.

12. Kononova, I.V. and Kulchitskaya, E.R. (2022), “Modelling of the Frame HEALTHY LIFESTYLE: Corpus-Based Approach”, DISCOURSE, vol. 8, no. 4, pp. 172–186. DOI: https://doi.org/10.32603/2412-8562-2022-8-4-172-186.

13. Chaiko, N.N. and Murieva, M.V (2021), “Representation of health concept in German and French paroemias”, Modern Studies of Social Issues, vol. 13, no. 2, pp. 179–189. DOI: 10.12731/2077-1770-2021-13-2-179-189.

14. Yarotskaya, A.V. (2012), “Lexical Means of Nominating the Sphere of Health in English-Language Journal Texts: A Cognitive-Pragmatic Perspective”, Can. Sci. (Philology) Thesis, MGLU, Moscow, RUS.

15. Vishnevetskaja, A.A. (2021), “Concept "Healthy Eating" and his exteriorization in the minds of native English speakers”, Young Scientist, no. 27 (369), pp. 303–306.

16. Boldyrev, N.N. (2001), “Kontsept i znachenie slova”, Metodologicheskie problemy kognitivnoi lingvistiki [Methodological problems of cognitive linguistics], Voronezh State Univ., Voronezh, pp. 25–36.

17. Minsky, M. (1979), A framework for representing knowledge, Transl. by Grinbaum, O.N., in Kulakov, F.M. (ed.), Energiya, Moscow, USSR.

18. Boldyrev, N.N. (2014), Kognitivnaya semantika [Cognitive Semantics], Tambov, TGU, RUS.

19. Baranov, A.N. and Dobrovol'skii, O.G. (2008), Aspekty teorii frazeologii [Aspects of the theory of phraseology], Znak, Moscow, RUS.

20. Borisova, E.G. (1995), Slovo v tekste. Slovar' kollokatsii (ustoichivykh sochetanii) russkogo yazyka s anglo-russkim slovarem klyuchevykh slov [Word in text. Dictionary of collocations (stable combinations) of the Russian language with an English-Russian dictionary of keywords], Filologiya, Moscow, RUS.

21. “News on the Web”, English-corpora.org, available at: https://www.english-corpora.org/now/ (accessed 10.01.2023).

22. Dobrosklonskaya, T.G. (2006), “Media discourse as an object of linguistics and cross-cultural communication”, Vestnik Moskovskogo universiteta. Ser. 10. Zhurnalistika, no. 2, pp. 20–33.

23. Buryakovskaya, V.A. (2014), Kommunikativnye kharakteristiki massovoi kul'tury v mediinom diskurse (na materiale russkogo i angliiskogo yazykov) [Communicative Characteristics of Mass Culture in Media Discourse (on the Material of Russian and English Languages)], VGSPU “Peremena”, Volgograd, RUS.

24. Karasik, V.I. (2015), Yazykovaya spiral': tsennosti, znaki, motivy [Language spiral: values, signs, motives], Paradigma, Volgograd, RUS.

25. Roubert, I.B. and Kononova, I.V. (2009), “The development of the British conceptual sphere of ethics within the bounds of chivalry during the XI-XIV centuries”, Izvestiya Sankt-Peterburgskogo universiteta ekonomiki i finansov, no. 1 (57), pp. 86–97.


Review

For citations:


Kulchitskaya E.R. Representation of the Frame HEALTHY/UNHEALTHY EATING in American Media Discourse. Discourse. 2023;9(3):188-198. (In Russ.) https://doi.org/10.32603/2412-8562-2023-9-3-188-198

Views: 241


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2412-8562 (Print)
ISSN 2658-7777 (Online)