Digital Etiquette and Its Specification (Philosophical and Methodological Aspect)

Introduction.Digital etiquette is a new type of etiquette that defines the rules of behavioral culture in the digital environment of the Internet. It is also shown that digital etiquette is not only a new type of communicative interaction, but also is one of the new socio-cultural phenomena of digital civilization, as well as modern convergent knowledge of a theoretical and applied nature, which is formed at the intersection of humanitarian and technological knowledge and is currently in the process of its formation.

Methodology and sources.The work is based on the application of the methodology of historical-philosophical, cultural-philosophical, axiological and interdisciplinary approaches to the consideration of digital etiquette as a new communicative phenomenon of modern reality. The works of russian and foreign authors are devoted to the etiquette theme in the digital and non-digital environment as a source base, as well as modern scientific research are used in digital communications, including digital humanities.

Results and discussion.Based on the analysis presented in the article according to the definition of etiquette as a phenomenon and as a concept, its essential features and distinctive characteristics, the specific features of digital etiquette are identified, including value attitudes that are determined by the properties of the third-generation Network (in particular, such as Digital- and Phygital-interaction, actualization of the reputational component of behavioral culture on the Internet, personalization of branding, etc.), which generally indicated the interdisciplinary nature of the new etiquette and the general trend of its development as a digital humanitarian knowledge.

Conclusion. The role and importance of the behavioral culture of Network users at the personal and corporate levels becomes very important in modern realities. However, first of all, this applies to representatives of the younger generation-generation Z, which has defined personal freedom as the main value of its existence in society. In this regard, the role of the educational component, including its etiquette component, is objectified in the entire educational system. In particular, within the higher school, digital etiquette training is the training of digital humanitarian knowledge, which represents the unity of educational and educational in the formation of a behavioral culture that reflects the challenges of the new era.

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