For citations:
Goryachev A.A. EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION. Discourse. 2016;(2):49-56. (In Russ.) https://doi.org/10.32603/2412-8562-2016-0-2-49-56
Goryachev A.A. EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION. Discourse. 2016;(2):49-56. (In Russ.) https://doi.org/10.32603/2412-8562-2016-0-2-49-56