Fashion-Leasure Time for Elderly: New Opportunities for Active Longevity

Introduction. The article analyzes a relatively new hobby for elderly: participation as models in fashion shows. According to the pension legislation of Russia at the time of the interview, older people are women over 55 and men 60 years old. Objective of the research: to show the opportunities that appear by participation in fashion shows that contribute to active longevity.

Methodology and sources. A total of 32 interviews were conducted with older Muscovites who have ever participated (or are currently participating) in the Moscow Longevity program. The author did not intend to obtain information about their passion for fashion and participation in fashion shows, and there was no question touching this topic. However, the answers periodically arose on their own. A secondary analysis of available publications on the topic of the study, a comparative analysis and generalization of data, and an analysis of statistics were also conducted.

Results and discussion. During interviews with seniors, the author recorded opportunities that contribute active longevity, which are manifested through passion for fashion. Many hours of rehearsals, constant classes in modeling have a positive effect on shape and even help to lose weight, improve health. Removing clamps in the body and acquiring photo posing skills contribute to a new perception of oneself and greater confidence, and motivate the development. A new style and beautiful photographs appear, as a memory of the time spent; creative qualities are revealed and a community of interests is formed. Elderly feel their importance, visibility for society, admit that they have fulfilled the dream of childhood and/or youth.

Conclusion. Informants noted that they began to look and feel younger. The acquired skills and the first results, in feeling different, not like in common life, set the vector of further development, new plans and life horizons appear, contributing to active longevity.

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