Generational Issues in the Digital Age: Philosophical Projection

Introduction. One of the significant areas of analytical and prognostic research of the digital society and its development trends, experts call generational issues.

Among the factors that caused the actualization of this theme is the phenomenon of a new type of interaction that unites the physical and virtual worlds, it is defined as phygital interaction. The features of a new type of interaction are shown by the example of the Z generation, which already lives in the phygital world and is best adapted to it. The paper analyzes the value orientations and commitments of the new generation, reveals the ideological and communicative characteristics, as well as the behavioral models that this generation brings with it to the world of everyday and business practices of modern society in order to study generational issues in the context of new realities.

Methodology and sources. Methodologically, the work is based on the axiological and cultural-philosophical analysis of generational themes.

Results and discussion. Based on the overview of the main approaches to the definition of the concept of "generation", its essential features and distinctive characteristics presented in the paper, the specific features of the new generation, its worldview and value attitudes are identified, the main trends in its development and functioning are determined.

Conclusion. In the realities of the digital age, the significance of the behavioral culture of a new generation is being actualized, which not only focuses on itself, but also proclaims personal freedom as the main value in real and virtual practices of its being. Therefore, on the one hand, the task of forming the value framework of personality among the representatives of the new generation is objectified, and on the other, the formation and cultivation in the public consciousness of normative and ethical regulations reflecting both traditional values and new values of the new era. On the whole, the formation of a system of value bases for the modern stage of social development ensures ethical behavior at all levels of interaction, and also acts as a stabilizing factor. These issues are not only intergenerational, but also civilizational in nature.

1. Weil, C. (2010), Pugaet li menya to, chto izdateli stanovyatsya nashimi konkurentami? A kak eto mozhet ne pugat?! [Does it scare me that publishers are becoming our competitors? And how can it not frighten?!], Kommersant", Sekret firmy, no. 6, available at: https://www.kommersant.ru/doc/1374408 (accessed 14.09.2018).

2. Strauss, W. and Howe, N. (1991), Generations: The History of America's Future, 1584 to 2069, Morrow, N. Y., USA.

3. Tapscott, D. (2008), Grown up Digital: How the Net Generation is Changing Your World, McGraw-Hill, N. Y., USA.

4. Shamis, E. and Nikonov, E. (2017), Teoriya pokolenii. Strategiya Bebi-Bumerov [Theory of generations. Baby Boomer strategy], Sinergiya, Moscow, RUS.

5. Palfrey, J. and Gasser, U. (2011), How Children Grow Up in a Digital Age, Transl. by Yatsyuk, N.G., Eksmo, Moscow, RUS.

6. Stillman, D. and Stillman, J. (2018), Gen Z Work: How the Next Generation Is Transforming the Workplace, Trans. by Kondukov, Yu., Mann, Ivanov i Ferber, Moscow, RUS.

7. Zichermann, G. and Linder, J. (2014), The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition, Transl. by Aizyatulova, I., Mann, Ivanov i Ferber, Moscow, RUS.

8. Kagan, M.S. (1997), Filosofskaya teoriya tsennosti [Philosophical theory of value], Petropolis, SPb, RUS.

9. Backsanskiy, O.E. (2016), "Strategic goals of NBIC-convergence: the convergence of knowledge, technology and society", Biomedical Radioelectronics, no. 1, pp. 5-13.

10. VUCA World and Survival Approaches in It (2016), available at: http://becmology.ru/blog/management/vuca.htm (accessed 02.10.2019).

11. Schwab, К. (2016), The Fourth industrial revolution, in Merkur'eva, A. (ed.), Eksmo, Moscow, RUS.

12. Tapscott, D. and Tapscott, A. (2017), Blockchain Revolution, Transl. by Shashkova, K. and Ryakhina, E.D., Eksmo, Moscow, RUS.