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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">discourse</journal-id><journal-title-group><journal-title xml:lang="ru">Дискурс</journal-title><trans-title-group xml:lang="en"><trans-title>Discourse</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2412-8562</issn><issn pub-type="epub">2658-7777</issn><publisher><publisher-name>СПбГЭТУ «ЛЭТИ»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32603/2412-8562-2025-11-4-121-138</article-id><article-id custom-type="elpub" pub-id-type="custom">discourse-826</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЯЗЫКОЗНАНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Семиотический анализ текстов   и интерпретация знаковых систем в цифровую эпоху:   Sentiment-анализ с использованием платформы KNIME</article-title><trans-title-group xml:lang="en"><trans-title>Semiotic Analysis of Texts and Interpretation of Sign Systems   in the Digital Era: Sentiment-analysis Using the KNIME Platform</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1048-7492</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Исаева</surname><given-names>Е. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Isaeva</surname><given-names>E. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Исаева Екатерина Владимировна – кандидат филологических наук (2013), доцент (2019), заведующая кафедрой английского языка профессиональной коммуникации</p><p> ул. Букирева, д. 15, г. Пермь, 614068.</p><p>Автор 86 научных публикаций.</p><p>Сфера научных интересов: дискурсивная лингвистика, когнитивное терминоведение, интеллектуальный анализ текста, цифровая лингвистика. </p></bio><bio xml:lang="en"><p>Ekaterina V. Isaeva – Can. Sci. (Philology, 2013), Docent (2019), Head of Department of English for Professional Communication</p><p>15 Bukireva str., Perm 614068.</p><p>The author of 86 scientific publications.</p><p>Area of expertise: discursive linguistics, cognitive term science, text mining, digital linguistics. </p></bio><email xlink:type="simple">ekaterinaisae@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0001-0610-5511</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Семенов</surname><given-names>С. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Semenov</surname><given-names>S. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Семенов Сергей Владимирович – студент (4-й курс) направления «Лингвистика»</p><p> ул. Букирева,  д. 15, г. Пермь, 614068</p><p>Сфера научных интересов: лингвистика, переводоведение, анализ тональности текста, Sentiment-анализ. </p></bio><bio xml:lang="en"><p>Sergey V. Semenov – Student (4th year, Linguistics)</p><p>15 Bukireva str., Perm 614068.</p><p>Area of expertise: linguistics, translation studies, Sentiment-analysis.  </p></bio><email xlink:type="simple">ssemenov2002@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0001-0704-2364</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Черных</surname><given-names>Д. Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Chernykh</surname><given-names>D. L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Черных Денис Львович – студент (4-й курс) направления «Лингвистика»</p><p>ул. Букирева, д. 15,  г. Пермь, 614068.</p><p>Сфера научных интересов: цифровая лингвистика, анализ тональности текста, Sentiment-анализ. </p></bio><bio xml:lang="en"><p>Denis L. Chernykh – Student (4th year, Linguistics)</p><p>15 Bukireva str., Perm 614068.</p><p>Area of expertise: digital linguistics, Sentiment-analysis. </p></bio><email xlink:type="simple">denis.1291.chernykh@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0004-4440-4303</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гудовщиков</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Gudovshikov</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гудовщиков Алексей Викторович – студент (4-й курс) направления «Лингвистика» </p><p>ул. Букирева, д. 15, г. Пермь, 614068.</p><p>Сфера научных интересов: лингвистика, переводоведение, анализ тональности текста, Sentiment-анализ, интерпретация текста. </p></bio><bio xml:lang="en"><p>Alexei V. Gudovshikov – Student (4th year, Linguistics)</p><p>15 Bukireva str., Perm 614068</p><p>Area of expertise: linguistics, translation studies, Sentiment-analysis, text interpretation. </p></bio><email xlink:type="simple">revandarth375@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Пермский государственный национальный исследовательский университет<country>Россия</country></aff><aff xml:lang="en">Perm State University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>24</day><month>09</month><year>2025</year></pub-date><volume>11</volume><issue>4</issue><fpage>121</fpage><lpage>138</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Исаева Е.В., Семенов С.В., Черных Д.Л., Гудовщиков А.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Исаева Е.В., Семенов С.В., Черных Д.Л., Гудовщиков А.В.</copyright-holder><copyright-holder xml:lang="en">Isaeva E.V., Semenov S.V., Chernykh D.L., Gudovshikov A.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://discourse.elpub.ru/jour/article/view/826">https://discourse.elpub.ru/jour/article/view/826</self-uri><abstract><sec><title>Введение</title><p>Введение. Целью статьи является изучение возможности интеграции семиотических подходов и методов машинного обучения для автоматизированного анализа тональности текстов (Sentiment-анализа). Sentiment-анализ текста является популярным направлением лингвистики на стыке с компьютерными науками и анализом данных. Новизна работы заключается в попытке интерпретации результатов машинного обучения с опорой на содержание текстов отзывов как знаковых систем, выявляя их лексические, синтаксические и прагматические характеристики.</p></sec><sec><title> Методология и источники</title><p> Методология и источники. Исследование опирается как на фундаментальные основы семантики, синтактики и прагматики, так и на современные подходы к автоматизации обработки текстовой информации и применению математических методов для обоснования речевых явлений. Материалом исследования послужил свободно распространяемый набор данных отзывов на кинофильмы с платформы IMDB. В качестве инструмента автоматизации применяется система KNIME для анализа данных в парадигме «No-coding» (без кодирования). В статье представлен рабочий поток, включающий этапы предобработки данных, построения моделей классификации, а также оценки их эффективности, предложена лингвистическая интерпретация ошибок автоматической классификации отзывов.</p></sec><sec><title> Результаты и обсуждение</title><p> Результаты и обсуждение. Результаты демонстрируют высокую точность классификации (до 92,0 %) и способность алгоритмов выявлять ключевые лексические и синтаксические маркеры, формирующие эмоциональную окраску текста. Исследование расширяет границы традиционной семиотики, интегрируя методы машинного обучения и анализа больших данных, а также подчеркивает практическую ценность использования KNIME в задачах обработки естественного языка.</p></sec><sec><title> Заключение</title><p> Заключение. В статье дается детализированное описание алгоритма автоматизации Sentiment-анализа отзывов на кинофильмы с учетом преимуществ и потенциальных сложностей такого подхода для интерпретации текста. Перспективы дальнейших исследований включают применение предложенных методов к многоязычным корпусам и анализу мультимодальных данных, что открывает новые возможности для изучения знаковых систем в условиях цифровой коммуникации. Предложенная методика может найти применение в коммерческой сфере для выявления настроений пользователей товаров, услуг, приложений, книг, фильмов и т.д., что повышает интерес к лингвистической науке, а именно к автоматическому анализу тональности или Sentiment-анализу.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. The aim of the article is to study the feasibility of integrating semiotic approaches and machine learning methods for Sentiment-analysis. Sentiment-analysis is a popular area of linguistics at the interface with computer science and data analysis. The novelty of the paper lies in the attempt to interpret the results of machine learning based on the text of reviews as sign systems, revealing their lexical, syntactic, and pragmatic characteristics.</p></sec><sec><title> Methodology and sources</title><p> Methodology and sources. The research is based on the fundamental principles of semantics, syntactics, and pragmatics, as well as on modern approaches to the automation of textual information processing and the application of mathematical methods to substantiate speech phenomena. The research material is a freely distributed data set of film reviews from the IMDB platform. The KNIME system for data analysis in the ‘No-coding’ paradigm is used as an automation tool. The paper presents a workflow including the stages of data preprocessing, construction of classification models, and evaluation of their effectiveness, and proposes a linguistic interpretation of automatic review classification errors.</p></sec><sec><title> Results and discussion</title><p> Results and discussion. The results demonstrate high classification accuracy (up to 92,0 %) and the ability of the algorithms to identify key lexical and syntactic markers that form the emotional colouring of the text. The study extends the boundaries of traditional semiotics by integrating methods of machine learning and big data analysis, and emphasises the practical value of using KNIME in natural language processing tasks.</p></sec><sec><title> Conclusion</title><p> Conclusion. This paper provides a detailed description of an algorithm for automating Sentiment analysis of film reviews, taking into account the advantages and potential challenges of this approach for text interpretation. Prospects for further research include applying the proposed methods to multilingual corpora and analysing multimodal data, which opens up new opportunities for studying sign systems in digital communication. The proposed methodology can be applied in the commercial sphere to identify the attitudes of users to goods, services, applications, books, films, etc., which increases the interest in linguistic services, namely Sentiment analysis.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>семиотика</kwd><kwd>тональность</kwd><kwd>анализ настроений</kwd><kwd>интерпретация</kwd><kwd>знаковые системы</kwd><kwd>лексические маркеры</kwd><kwd>машинное обучение</kwd><kwd>KNIME</kwd></kwd-group><kwd-group xml:lang="en"><kwd>semiotics</kwd><kwd>sentiment</kwd><kwd>sentiment analysis</kwd><kwd>interpretation</kwd><kwd>sign systems</kwd><kwd>lexical markers</kwd><kwd>machine learning</kwd><kwd>KNIME</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Popova E. O., Volkova Y. A. 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