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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">discourse</journal-id><journal-title-group><journal-title xml:lang="ru">Дискурс</journal-title><trans-title-group xml:lang="en"><trans-title>Discourse</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2412-8562</issn><issn pub-type="epub">2658-7777</issn><publisher><publisher-name>СПбГЭТУ «ЛЭТИ»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32603/2412-8562-2025-11-4-61-75</article-id><article-id custom-type="elpub" pub-id-type="custom">discourse-819</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY</subject></subj-group></article-categories><title-group><article-title>Цифровая турбулентность в высшем образовании:   ИИ как вызов академической идентичности</article-title><trans-title-group xml:lang="en"><trans-title>Digital Turbulence in Higher education:   AI as a Challenge to Academic identity</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0009-6280-3160</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Драч</surname><given-names>В. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Drach</surname><given-names>V. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Драч Владимир Евгеньевич – кандидат технических наук (2005), доцент (2006), доцент кафедры информационных технологий и математики</p><p>ул. Пластунская, д. 94, г. Сочи, 354000.</p><p>Автор более 100 научных публикаций. </p><p>Сфера научных интересов: радиоэлектроника, информационные технологии, педагогика. </p></bio><bio xml:lang="en"><p>Vladimir E. Drach – Can. Sci. (Engineering, 2005), Docent (2006), Associate Professor at the Department of Information Technologies and Mathematics</p><p> 94 Plastunskaya str., Sochi 354000.</p><p>The author of more than 100 scientific publications.</p><p>Area of expertise:  radio electronics and information technologies, pedagogy </p></bio><email xlink:type="simple">vladimir@drach.pro</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7642-6663</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Торкунова</surname><given-names>Ю. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Torkunova</surname><given-names>Yu. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Торкунова Юлия Владимировна – доктор педагогических наук (2015), профессор кафедры информационных технологий и интеллектуальных систем</p><p> ул. Красносельская, д. 51, г. Казань, 420066.</p><p>Автор более 180 научных публикаций.</p><p>Сфера научных интересов: информационные технологии в образовании и экономике</p></bio><bio xml:lang="en"><p>Yulia V. Torkunova – Dr. Sci. (Pedagogic, 2015), Professor at the Department of Information Technologies and Intelligent Systems</p><p>51 Krasnoselskaya str., Kazan 420066.</p><p>The author of more than 180 scientific publications.</p><p>Area of expertise: information technology in education and economics. </p></bio><email xlink:type="simple">torkynova@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Сочинский государственный университет</institution></aff><aff xml:lang="en"><institution>Sochi State University</institution></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Казанский государственный энергетический университет</institution></aff><aff xml:lang="en"><institution>Kazan State Power Engineering University</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>24</day><month>09</month><year>2025</year></pub-date><volume>11</volume><issue>4</issue><fpage>61</fpage><lpage>75</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Драч В.Е., Торкунова Ю.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Драч В.Е., Торкунова Ю.В.</copyright-holder><copyright-holder xml:lang="en">Drach V.E., Torkunova Y.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://discourse.elpub.ru/jour/article/view/819">https://discourse.elpub.ru/jour/article/view/819</self-uri><abstract><sec><title>Введение</title><p>Введение. Статья посвящена анализу трансформации высшего образования в условиях активного внедрения генеративного искусственного интеллекта (ИИ). Цель исследования – раскрыть, как генеративный ИИ трансформирует академическую идентичность студентов, переопределяет нормы легитимности знаний и воспроизводит социальное неравенство через алгоритмическую грамотность.</p></sec><sec><title>Методология и источники</title><p>Методология и источники. Исследование опирается на данные репрезентативного анкетного опроса студентов нескольких российских вузов различного профиля. Применены методы стратифицированного выборочного анализа, корреляционного и факторного анализа. Статистическая надежность результатов обеспечивается соответствием нормальным распределениям и устойчивостью к выбросам.</p></sec><sec><title>Результаты и обсуждение</title><p>Результаты и обсуждение. Установлено доминирование генеративных ИИ-инструментов (в частности, ChatGPT) в образовательной среде. Зафиксирована их высокая субъективная эффективность, в том числе в контексте академической успеваемости и формирования профессиональных компетенций. Обнаружен нормативный разрыв между распространенной практикой использования ИИ и этическими оценками его допустимости в обучении. Обсуждаются эффекты технологической асимметрии и редукционизма.</p></sec><sec><title> Заключение</title><p> Заключение. Полученные данные подтверждают становление новой образовательной парадигмы, характеризующейся сдвигом от традиционного преподавания к технологически опосредованному обучению. Статья акцентирует внимание на необходимости нормативной и дидактической адаптации вузов к условиям цифровой среды.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. The article is devoted to the analysis of the transformation of higher education in the context of the active introduction of generative artificial intelligence (AI). The aim of the study is to identify cognitive, behavioral and normative changes in students' educational practices caused by the digitalization of the academic environment.</p></sec><sec><title> Methodology and sources</title><p> Methodology and sources. The study is based on data from a representative questionnaire survey of students from several Russian universities of various profiles. The methods of stratified sample analysis, correlation and factor analysis are applied. Statistical reliability of the results is ensured by compliance with normal distributions, tolerance to outliers, and the use of the Cramer coefficient.</p></sec><sec><title> Results and discussion</title><p> Results and discussion. The dominance of generative AI tools (in particular, ChatGPT) in the educational environment has been established. Their high subjective effectiveness is recorded, including in the context of academic performance and the formation of professional competencies. A normative gap has been found between the widespread practice of using AI and ethical assessments of its acceptability in teaching. The effects of technological asymmetry and reductionism are discussed.</p></sec><sec><title> Conclusion</title><p> Conclusion. The data obtained confirm the formation of a new educational paradigm characterized by a shift from traditional teaching to technologically mediated learning. The article focuses on the need for normative and didactic adaptation of universities to the digital environment.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>высшее образование</kwd><kwd>генеративный искусственный интеллект</kwd><kwd>социологические исследования</kwd><kwd>машинное обучение</kwd><kwd>цифровая трансформация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>higher education</kwd><kwd>generative artificial intelligence</kwd><kwd>sociological research</kwd><kwd>machine learning</kwd><kwd>digital transformation</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Глухих В. А., Елисеев С. М., Кирсанова Н. П. Искусственный интеллект как проблема современной социологии // Дискурс. 2022. Т. 8, № 1. С. 82–93. DOI: https://doi.org/10.32603/2412-8562-2022-8-1-82-93.</mixed-citation><mixed-citation xml:lang="en">Glukhikh, V.A., Eliseev, S.M. and Kirsanova, N.P. 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