discourseДискурсDiscourse2412-85622658-7777СПбГЭТУ «ЛЭТИ»10.32603/2412-8562-2025-11-2-55-72discourse-781Research ArticleСОЦИОЛОГИЯSOCIOLOGYСоциальные роли в коммуникации «человек – машина»: концептуализация предметной областиSocial Roles in Human-Machine Communication: Conceptualization of the Subject Areahttps://orcid.org/0000-0003-3243-4404ИгнатьевВ. И.IgnatyevV. I.

Игнатьев Владимир Игоревич – доктор философских наук (1998), профессор (2000), профессор кафедры социологии и массовых коммуникаций НГТУ, академик Российской Академии социальных наук.

пр. К. Маркса, д. 20, Новосибирск, 630073

Vladimir I. Ignatyev – Dr. Sci. (Philosophy, 1998), Professor (2000), Professor at the Department of Sociology and Mass Communications Novosibirsk State Technical University, Academician of the Russian Academy of Social Sciences.

K. Marksa Ave., 20, Novosibirsk, 630073

ighnatiev.v@inbox.ruДушинаУ. С.DushinaU. S.

Душина Ульяна Сергеевна – магистрант (2-й курс) кафедры социологии и массовых коммуникаций НГТУ.

пр. К. Маркса, д. 20, Новосибирск, 630073

Ulyana S. Dushina – Master's Student (2nd year) at the Department of Sociology and Mass Communications Novosibirsk State Technical University.

K. Marksa Ave., 20, Novosibirsk, 630073

dushinaulyana123@gmail.comНовосибирский государственный технический университетNovosibirsk State Technical University2025240420251125572Copyright © Игнатьев В.И., Душина У.С., 20252025Игнатьев В.И., Душина У.С.Ignatyev V.I., Dushina U.S.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://discourse.elpub.ru/jour/article/view/781Введение

Введение. В статье представлено обоснование выделения в исследованиях коммуникации «человек – машина» особой предметной области – изучение ее как социального ролевого взаимодействия. Формулируются ключевые положения описания реляционного механизма возникновения социальных ролей в исполнении агентов коммуникации «человек – машина». Привлекаются данные об экспертизах применения технологий с искусственным интеллектом в коммуникации человека с машинами.

Методология и источники

Методология и источники. Исследование основано на реляционной парадигме объяснения природы феномена социальных ролей в коммуникации человека и машины, возникающих и конструируемых исключительно в пространстве их взаимодействий. Для концептуализации предлагаются понятия социальной роли, симуляции роли, имитации роли, подражания, уподобления, реляции, ситуативного действия. В качестве источников использованы экспертные отчеты об исследовании коммуникаций человека с устройствами искусственного интеллекта.

Результаты и обсуждение

Результаты и обсуждение. Установлено, что социальные роли человека и функции машины формируются в процессе взаимной симуляции, имитации, подражания и уподобления с учетом ситуации. Человек как коммуникатор включен в исполнение двух ролей, но исполняет одну из них, возникающую в коммуникации. Две роли объединены в одну – социальную роль, которую могут исполнять только оба участника совместно и в особом гибридном формате коммуникации. Природа социальности этих ролей – в ситуации коммуникации.

Заключение

Заключение. Реляционный механизм возникновения социальных ролей в исполнении человека и машины проявляется в изменении поведения человека и модификации функций машины. При исполнении социальных ролей происходит техноморфизация поведения человека и антропо(социо)морфизация функционирования машины. Человек переосмысливает роль коммуникатора, меняя ее значение при контакте с технической формой активности машины-коммуникатора. Роль превращается в синтез антропо- и техноморфных проявлений. Машина начинает присутствовать как агент и заявляет о себе требованиями учитывать свою специфику. Человек стремится не потерять социальное основание ее поведения и одновременно вынужден адаптироваться к опциям машины.

Introduction

Introduction. The article presents the rationale for identifying a special subject area in human-machine communication research – studying it as a social role interaction. Key provisions for describing the relational mechanism for the emergence of social roles in the performance of human-machine communication agents are formulated. Data on expert examinations of the use of artificial intelligence technologies in human-machine communication are used.

Methodology and sources

Methodology and sources. The study is based on the relational paradigm of explaining the nature of the phenomenon of social roles in human-machine communication, arising and constructed exclusively in the space of their interactions. For conceptualization, the concepts of social role, role simulation, role imitation, imitation, assimilation, relation, situational action are proposed. Expert reports on the study of human communications with artificial intelligence devices were used as sources.

Results and discussion

Results and discussion. It has been established that human social roles and machine functions are formed in the process of mutual simulation, imitation, emulation and assimilation taking into account the situation. A person as a communicator is included in the performance of two roles, but performs one of them, which arises in communication. Two roles are combined into one – a social role, which can be performed only by both participants together and in a special hybrid format of communication. The nature of the sociality of these roles is in the communication situation.

Conclusion

Conclusion. The relational mechanism of the emergence of social roles in the performance of a person and a machine is manifested in a change in human behavior and a modification of machine functions. When performing social roles, technomorphization of human behavior and anthropo(socio)morphization of machine functioning occur. A person rethinks the role of a communicator, changing its meaning upon contact with the technical form of activity of the machine-communicator. The role turns into a synthesis of anthropo- and technomorphic manifestations. The machine begins to be present as an agent and declares itself by demands to take into account its specificity. A person strives not to lose the social basis of his their behavior, and at the same time is forced to adapt to the options of the machine.

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The authors declare that there are no conflicts of interest present.