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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">discourse</journal-id><journal-title-group><journal-title xml:lang="ru">Дискурс</journal-title><trans-title-group xml:lang="en"><trans-title>Discourse</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2412-8562</issn><issn pub-type="epub">2658-7777</issn><publisher><publisher-name>СПбГЭТУ «ЛЭТИ»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32603/2412-8562-2022-8-6-101-115</article-id><article-id custom-type="elpub" pub-id-type="custom">discourse-539</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY</subject></subj-group></article-categories><title-group><article-title>Взаимодействие «человек – социальный робот»:   через преодоление барьеров к гибридной коммуникации</article-title><trans-title-group xml:lang="en"><trans-title>“Human – Social Robot” Interaction: Through Overcoming Barriers to Hybrid Communication</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3243-4404</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Игнатьев</surname><given-names>В. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Ignatyev</surname><given-names>V. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Игнатьев Владимир Игоревич– доктор философских наук (1998), профессор (2000), профессор кафедры социологии и массовых коммуникаций </p><p>пр. К. Маркса, д. 20, Новосибирск, 630073</p></bio><bio xml:lang="en"><p>Vladimir I. Ignatyev – Dr. Sci. (Philosophy) (1998), Professor (2000), Professor at the Department of Sociology and Mass Communications</p><p>K. Marx ave., Novosibirsk 630073</p></bio><email xlink:type="simple">ighnatiev.v@inbox.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Спиридонова</surname><given-names>К. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Spiridonova</surname><given-names>K. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Спиридонова Ксения Игоревна – магистрант (2-й курс) кафедры социологии и массовых коммуникаций</p><p>пр. К. Маркса, д. 20, Новосибирск, 630073</p></bio><bio xml:lang="en"><p>Kseniay I. Spiridonova – Master’s Degree student (2nd year) of the Department of Sociology and Mass Communications</p><p>K. Marx ave., Novosibirsk 630073</p></bio><email xlink:type="simple">xenia_spirit@mail.ruru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Новосибирский государственный технический университет<country>Россия</country></aff><aff xml:lang="en">Novosibirsk State Technical University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>19</day><month>12</month><year>2022</year></pub-date><volume>8</volume><issue>6</issue><fpage>101</fpage><lpage>115</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Игнатьев В.И., Спиридонова К.И., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Игнатьев В.И., Спиридонова К.И.</copyright-holder><copyright-holder xml:lang="en">Ignatyev V.I., Spiridonova K.I.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://discourse.elpub.ru/jour/article/view/539">https://discourse.elpub.ru/jour/article/view/539</self-uri><abstract><sec><title>Введение</title><p>Введение. В статье анализируются проблемы, возникающие при коммуникации человека и социального робота. Исследуются барьеры, мешающие человеку адаптироваться к специфике средств коммуникации, встроенных в программное обеспечение устройств с искусственным интеллектом. Анализируются реакции человека на поведение гуманоидных роботов в различных ситуациях их использования. Выявляется наличие у человека установки на адаптацию к модели поведения устройств. Проверяется гипотеза возникновения гибридной коммуникации как способа преодоления барьеров общения человека с интеллектуальными устройствами.</p></sec><sec><title>Методология и источники</title><p>Методология и источники. Реализованный в статье подход интерпретирует коммуникацию человека и социального робота как подобное субъект-субъектному взаимодействию, как исполнение социальных ролей разнородными участниками коммуникации, реализующими модель взаимной адаптации к реакциям Другого. Использован метод наблюдения, опосредованный цифровыми записями ситуаций общения человека с различными типами устройств. Применен необтрузивный (unobtrusive) метод, исключающий контакт исследователя с объектом исследования. Источниками послужили аудиовизуальные документы, содержащие записи демонстрации общения человека с социальным роботом.</p></sec><sec><title>Результаты и обсуждение</title><p>Результаты и обсуждение. Выявлена слабая ориентация человека на корректировку своих реакций на действия социального робота, которая одновременно сопровождается периодическими попытками модифицировать поведение. На развитие гибридных реакций влияет увеличение продолжительности общения человека с устройством. В большей степени гибридные формы коммуникации продолжают присутствовать в программном обеспечении, встроенном в социальных роботах для коммуникации с человеком.</p></sec><sec><title>Заключение</title><p>Заключение. В процессе воспроизводства устойчивого характера коммуникации в особенностях взаимодействия каждой из сторон возникали способы ответных реакций для преодоления блокады, не предвиденные ни разработчиками алгоритмов, ни человеком, вступающим в коммуникацию с роботом с ожиданием запрограммированного «машинного поведения». Такой процесс остается односторонним и пока не дополняется активностью другой стороны – участием человека в синтезе естественного и искусственного языков, что невозможно без модификации языка самого человека, его культурных и телесных модификаций.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. The article analyzes the problems that arise during communication between a person and a social robot. Barriers that prevent a person from adapting to the specifics of communication tools embedded in the software of devices with artificial intelligence are revealed. Human reactions to the behavior of humanoid robots in various conditions of their use are analyzed. The presence of a person's desire to adapt to the behavior pattern of the device is checked. The authors also test the hypothesis of the emergence of hybrid communication as a way to overcome the barriers of human communication with smart devices. </p></sec><sec><title>Methodology and sources</title><p>Methodology and sources.The approach implemented in the article interprets the communication of a person and a social robot as a similar subject-subject interaction of performers of social roles by heterogeneous communication participants who implement a model of mutual adaptation to the reactions of the Other. As the key methods there was used the method of observation, mediated by digital recordings of human communication situations with various types of devices. A nonobtrusive (unobtrusive) research method was applied, which excludes the contact of the researcher with the object of study. The sources were audiovisual documents containing recordings of a demonstration of human communication with a social robot.</p></sec><sec><title>Results and discussion</title><p>Results and discussion.A weak orientation of a person to adjust his reactions to actions on the part of a social robot with simultaneous attempts to modify his behavior with a focus on imitation of the robot was revealed. The development of hybrid reactions is affected by an increase in the duration of human communication with the device. To a greater extent, hybrid forms of communication continue to be present in the software embedded in social robots of its communication with a person.</p></sec><sec><title>Conclusion</title><p>Conclusion. In the process of reproducing the stable nature of communication in the peculiarities of the behavior of each of the parties, there were ways of responding to overcome the blockade, not foreseen either by the developers of the algorithms or by a person entering into communication with a robot with the expectation of programmed “machine behavior”. Such a process remains predominantly one-sided and is not supplemented by the activity of the other party – a person, their participation in the synthesis of natural and artificial languages, which is impossible without modification of the language of the person oneself, and their cultural and bodily modifications.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>социальный робот</kwd><kwd>искусственный интеллект</kwd><kwd>гибридная коммуникация</kwd><kwd>адаптация</kwd><kwd>коммуникационные алгоритмы</kwd><kwd>модификации человека</kwd></kwd-group><kwd-group xml:lang="en"><kwd>social robot</kwd><kwd>artificial intelligence</kwd><kwd>hybrid communication</kwd><kwd>adaptation</kwd><kwd>communication algorithms</kwd><kwd>human modifications</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Гасумова С. Е., Портер Л. 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