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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">discourse</journal-id><journal-title-group><journal-title xml:lang="ru">Дискурс</journal-title><trans-title-group xml:lang="en"><trans-title>Discourse</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2412-8562</issn><issn pub-type="epub">2658-7777</issn><publisher><publisher-name>СПбГЭТУ «ЛЭТИ»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32603/2412-8562-2022-8-2-158-173</article-id><article-id custom-type="elpub" pub-id-type="custom">discourse-488</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЯЗЫКОЗНАНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Ключевые слова как индикаторы коммуникативного поведения дискурсивной личности кандидата в президенты США (на материале текстов жанра предвыборных дебатов)</article-title><trans-title-group xml:lang="en"><trans-title>Key Words as Markers of the Communicative Behavior  of the Discursive Personality of the Nominee to the USA Presidency  (Based on the Genre of Pre-Election Debates)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5278-7373</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кочетова</surname><given-names>Л. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kochetova</surname><given-names>L. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кочетова Лариса Анатольевна – доктор филологических наук (2013), доцент (2010), профессор кафедры иностранных языков</p><p>ул. Профессора Попова, д. 5Ф, Санкт-Петербург, 197022</p></bio><bio xml:lang="en"><p>Larisa A. Kochetova – Dr. Sci. (Philology) (2013), Docent (2010), Professor at the Department of Foreign Languages</p><p>5F Professora Popova str., St Petersburg 197022</p></bio><email xlink:type="simple">kochetova@volsu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8892-5328</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Демкина</surname><given-names>Я. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Demkina</surname><given-names>Ya. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Демкина Яна Юрьевна – аспирант кафедры иностранных языков</p><p>ул. Профессора Попова, д. 5Ф, Санкт-Петербург, 197022</p></bio><bio xml:lang="en"><p>Yana Yu. Demkina – Postgraduate at the Department of Foreign Languages5F Professora Popova str., St Petersburg 197022</p></bio><email xlink:type="simple">yanademkina@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный электротехнический университет «ЛЭТИ»  им. В.И. Ульянова (Ленина)</institution></aff><aff xml:lang="en"><institution>Saint Petersburg Electrotechnical University</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>26</day><month>04</month><year>2022</year></pub-date><volume>8</volume><issue>2</issue><fpage>158</fpage><lpage>173</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кочетова Л.А., Демкина Я.Ю., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Кочетова Л.А., Демкина Я.Ю.</copyright-holder><copyright-holder xml:lang="en">Kochetova L.A., Demkina Y.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://discourse.elpub.ru/jour/article/view/488">https://discourse.elpub.ru/jour/article/view/488</self-uri><abstract><sec><title>Введение</title><p>Введение. В статье представлен анализ индикаторов коммуникативного поведения кандидатов в президенты США в ходе предвыборных дебатов. Научная новизна состоит в определении специфики характеристик коммуникативного поведения дискурсивной личности, составляющих основу соответствующего социального типажа, которые могут быть выявлены при помощи методов лингвистического анализа. Проведенное исследование дискурсивной личности сводится: к описанию типов ее перформативных действий; выявлению видов коммуникативной тональности, характеризующих манеру поведения и делающих ее узнаваемой; выявлению ее аксиологических характеристик. Актуальность работы заключается в исследовании проблемных аспектов дискурсивной личности, объясняющем специфику моделей коммуникативного поведения в ситуациях политической коммуникации.</p></sec><sec><title>Методология и источники</title><p>Методология и источники. В исследовании использовались методы корпусной лингвистики и интерпретативный метод дискурс-анализа. Тексты жанра предвыборных дебатов, проходивших в период с 2000 по 2020 гг., стали эмпирической основой данного исследования. Объем корпуса этих текстов составил более 1,5 млн слов. Для установления характеристики коммуникативного поведения кандидатов в президенты США были использованы: корпусный метод ключевых слов, выявляющий уникальные лексемы предвыборных выступлений каждого из кандидатов в президенты; метод качественного анализа, объясняющий типичные коммуникативные поступки представителей двух правящих партий США.</p></sec><sec><title>Результаты и обсуждение</title><p>Результаты и обсуждение. В данной работе представлены результаты сравнительного анализа дискурсивной личности кандидатов в президенты США представителей Республиканской и Демократической партий. Исследование ключевых слов показало типичные тактики коммуникативного поведения кандидатов в президенты. Установлено, что они используют тактики обвинения в предвыборных дебатах: республиканцы прибегают к тактикам прямого обвинения в нарушении прагматических инструментальных ценностей; демократы предпочитают тактики косвенного обвинения, основанные на обвинениях в нарушении политическими оппонентами моральных норм и ценностей.</p></sec><sec><title>Заключение</title><p>Заключение. Дискурсивная личность кандидата в президенты США отражает вариативную социально-идеологическую составляющую политического дискурса, которая проявляется в специфическом наборе речевых стратегий и тактик и реализующих их языковых структур.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. This paper presents an analysis of the language indicators of communicative behavior of US presidential candidates during election debates. The scientific novelty consists of determining the specifics of the characteristics of the communicative behavior of the discursive personality, which form the basis of the corresponding social type, which can be identified using the methods of linguistic analysis. The study of the discursive personality is reduced to a description of the types of its performative actions; identification of types of communicative tonality that characterize the manner of behavior of a discursive personality and make it recognizable; identification of axiological characteristics of the studied discursive personality. The relevance of the work lies in the study of the problematic aspects of the discursive personality, explaining the specifics of the models of communicative behavior in situations of political communication.</p></sec><sec><title>Methodology and sources</title><p>Methodology and sources. This study used the methods of corpus linguistics and the interpretative method of discourse analysis. The texts of the genre of election debates, which took place from 2000 to 2020, became the empirical basis of this study. The volume of the corpus of these texts amounted to more than 1.5 million words. A corpus method of keywords, which allows to identify unique tokens of pre-election speeches of each of the presidential candidates; a qualitative analysis method that explains typical communicative actions that representatives of the two ruling parties of the United States, were used to establish the characteristics of the communicative behavior of US presidential candidates.</p></sec><sec><title>Results and discussion</title><p>Results and discussion. The results of a comparative study of the discursive personality of the US presidential candidate representatives of the Republican and Democratic parties are presented. The study of keywords showed typical tactics of communicative behavior of candidates for US presidential candidates of the Democratic and Republican parties. It is established that presidential candidates from both parties use prosecution tactics in election debates, Republicans are more likely to resort to direct accusation tactics accusations of violating pragmatic, instrumental values, Democrats prefer indirect accusation tactics, which are based on accusations of violation of moral norms and values by political opponents.</p></sec><sec><title>Conclusion</title><p>Conclusion. The discursive personality of the US presidential candidate reflects the variable socio-ideological component of political discourse, which is manifested in a specific set of speech strategies and tactics and language structures that implement them.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>дискурс</kwd><kwd>политический дискурс</kwd><kwd>дискурсивная личность</kwd><kwd>корпусная лингвистика</kwd><kwd>метод ключевых слов</kwd><kwd>английский язык</kwd></kwd-group><kwd-group xml:lang="en"><kwd>discourse</kwd><kwd>political discourse</kwd><kwd>discursive personality</kwd><kwd>corpus linguistics</kwd><kwd>method of key words</kwd><kwd>English language</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Макаров М. Л. Основы теории дискурса. М.: Гнозис, 2003.</mixed-citation><mixed-citation xml:lang="en">Makarov, M.L. 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